80% of businesses have experienced increased leads using marketing automation.
77% of the marketers who have used marketing automation tools have seen a rise in conversion rates.
90% of the top CMOs said they would start using marketing automation tools by the end of 2021. It’s 2022 now.
Marketing automation is no longer a thing of the future. It’s the best way forward at present, and if you’re not taking advantage of it despite consistently having a long list of marketing tasks, you may already be behind your competitors.
Marketing automation improves your marketing efforts. Suppose you and your competitors both have complex marketing activities to carry out. In that case, some of your competitors may be already using marketing automation to boost their businesses.
But what tool should you choose for your business? Well, it will depend significantly on what problem you’re looking to solve through marketing automation.
We’ve discussed the best marketing automation tools out there already. Now, we will compare two of the best tools – AdRoll and Markopolo.
Don’t get us wrong: AdRoll is not just a retargeting tool. However, it specializes in retargeting and is arguably the best retargeting tool.
It has access to websites that even Google doesn’t have access to. So, if your business is focused solely on retargeting, then AdRoll can be an excellent choice, that’s for sure.
There is a lot more to AdRoll than retargeting, though.
AdRoll positions itself as an all-in-one marketing solution. You’ll find many features that may be extremely handy – such as email campaigns, consent management, UTM tracking, etc.
Intuitive, affordable, efficient. This is how Markopolo positions itself. And it’s easy to see why.
This is where Markopolo can help you out. With the help of Markopolo, you can delve into the depths of marketing automation, and that too with great success.
With Markopolo, not only can you create ads, launch multiple campaigns, operate multiple brands, find the perfect audience etc. – you can also go for retargeting, just as you can with AdRoll.
Both of these tools have amazing features that can help your marketing efforts immensely. However, AdRoll focuses more on retargeting, whereas with Markopolo, you get a holistic experience. Let’s take a look into the features they offer.
There are different types of features that Markopolo offers. It has 4 separate plans for users to choose from: Professional, Team, Business, and Enterprise. With the professional one, you get to manage just a single brand, and you also face some restrictions in terms of the other features.
If you want to get the full picture, the other plans have some amazing features including:
Obviously, retargeting is the area to focus on when it comes to AdRoll. You can target 98% of the internet with AdRoll, you can target even the places where Google doesn’t have any reach. With advanced options such as geo-targeting, customer segmentation – AdRoll really takes your retargeting game up a notch.
In terms of the other features that AdRoll offers, some of them are:
Markopolo and AdRoll have different sets of features and focuses. So, it’s understandable why Markopolo and AdRoll would have different types of pricing. Let’s take a look at where their pricings stand to get a clearer picture.
Markopolo offers very reasonable pricing for its diverse set of plans. As the prices increase, so does the number of features. And with the enterprise plan, you can simply customize your needs and charge accordingly.
AdRoll uses a dynamic pricing model. For retargeting, AdRoll uses a CPM model. Basically, you’ll need to pay a specific amount of money for every thousand impressions on the ad you’re using. AdRoll has a very helpful ROAS Calculator, using which you’ll get a better idea of the amount which you’ll be spending, and the expected return as well.
AdRoll also offers marketing solutions, and they have three different plans: Starter, Essentials, Pro. The starter plan is free, so it come with limited features. For the Essentials plan, you’ll need to spend $9 per month. The Pro plan will cost you $19 per month.
The tool for you to choose? Well, there’s no outright winner ever for marketing automation tools because it depends a lot on what goals you have from your tool. So, if you’re looking to focus on retargeting, then AdRoll is the way to go.
However, if you want to get an all-in-one solution, a tool that’ll take care of every marketing operation that can be automated, then Markopolo is your tool.
We hope you find the perfect marketing automation tool for your business. All the best!