Audience Cohort Templates

Unlock the power of audience segmentation with Audience Cohort Templates in the Audience Studio. These preset templates enable you to create targeted user segments based on their behavior, effortlessly tailoring your marketing efforts.

• Create user segments from preset templates like Highly Engaged Recent Users and Frequent Shoppers.
• Tailor your marketing strategies to specific audience groups with ease.

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AI-Generated Insights in Reports

Harness the power of artificial intelligence with AI-Generated Insights in your analytical reports. Let the AI analyze your campaign and attribution reports, providing key insights at the top of each report, saving you time and empowering smarter decision-making.

• Receive actionable insights at the top of analytical reports, generated by AI analysis.
• Streamline your decision-making process with AI-driven insights.

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Sales Data Ad Contribution

Easily identify the ads driving your sales and leads with the new Sales Data Ad Contribution feature. By pinpointing contributing ads directly within your Sales and Leads Reports, optimize your advertising strategy with precision and clarity.

• Instantly identify ads contributing to sales and leads within Sales and Leads Reports.
• Refine your advertising strategy with clear insights into ad performance.

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Feature Improvements

Experience enhanced functionality with the following feature improvements:

• White Label Favicon: Elevate your brand presence by adding your own favicon to white label reports, offering a personalized touch to your user experience.
• Sales Data Export: Seamlessly export your sales and leads reports in CSV format, enabling further analysis and utilization for your business needs.

With these new features and enhancements, Markopolo continues to empower marketers with advanced tools and insights to drive success in their advertising campaigns. We're committed to supporting your marketing endeavors and look forward to helping you achieve your goals.

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Multi-touch Attribution Report

Understanding the journey your customers take before converting is crucial for optimizing your marketing strategy. With our new Multi-touch Attribution Report, you can delve deeper into the customer journey:

• Comprehensive Analysis: Gain insights into how various touchpoints contribute to conversions with detailed attribution modeling.
• Flexible Reporting: Customize attribution models and analyze attribution data across different touchpoints to tailor your marketing tactics.
• Actionable Insights: Identify the most effective channels and touchpoints to allocate your marketing budget more effectively.

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Synthetic Conversions

Synthetic Conversions is a powerful tool ensuring timely delivery of your most probable converting users to ad platforms, eliminating cookie time window limitations and preventing missed conversions:

• Timely Conversion Tracking: Overcome limitations posed by cookie time windows by delivering potential converting users to ad platforms promptly.
• Behavior-Based Identification: Identify potential customers based on their behavior within your website and assign scores to users based on their likelihood to convert.
• Threshold-based Conversion Counting: Define a threshold score for synthetic conversions, enabling users to be counted as conversions when their score meets the set threshold.

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Feature Improvements

Experience enhanced functionality with the following feature improvements:

• Additional Audience Studio Templates: Access new templates in Audience Studio to create highly targeted audience segments based on diverse criteria, empowering you to reach your ideal audience more effectively.
• User Session Load-time Optimization: Enjoy faster loading times for user sessions within the Markopolo platform, ensuring a smoother user experience and improved productivity.

With these new features and enhancements, Markopolo continues to empower marketers with advanced tools and insights to optimize their advertising campaigns. We are committed to providing you with the resources you need to achieve success in your marketing endeavors. Thank you for choosing Markopolo, and we look forward to your continued success with our platform.

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Budget Auto Optimization

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Markopolo's Nucleus Auto Optimization has undergone a significant upgrade, introducing advanced features to enhance your campaign management experience:

1. AI Optimization:
   • Seamless toggle between "Cross Platform" and "Single Platform" views.
   • Bid-based optimization for platforms like Facebook and Google in Single Platform mode.
   • Holistic budget-based strategies for Cross-platform optimization.
2. Data Analysis and Visualization:
   • Comprehensive 24/7 Cross-Platform Spends Analysis with detailed budget distribution.
3. Action Recommendations:
   • Generate precise action recommendations with timestamps.
   • Clear basis and specific dollar amount changes for executed actions.
4. Execution and Tracking:
   • Execute actions directly within the system.
   • Transparent tracking with before and after values.
   • Clear status indications for each action.
5. Action Impact Analysis:
   • Analyze multiple metrics with change rates.
   • AI Action Summary for historical changes and savings amounts.

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Customer Journey Report:

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Timeline Analysis:

Now, you can delve into the heart of your customer journey with our Timeline Analysis feature. Visualize the breakdown of total revenue across customizable timelines. This functionality enables you to track the performance of different sources and channels, offering valuable insights for strategic decision-making.

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Attribution Levels:

Explore your customer journey at various attribution levels. Gain a deep understanding of revenues, sales, and channel breakdowns within each level. This granular approach empowers you to optimize your strategies based on detailed insights, ultimately enhancing your overall customer engagement.

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Audit Scoring & Report:

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Category Scoring:

Markopolo's ad account audit feature has undergone a transformative upgrade with the introduction of the Audit Scoring system. Each audit category is now assigned a numerical score, providing detailed insights into specific areas for improvement. This feature empowers you with a clearer understanding of your ad profile's strengths and weaknesses.

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Total Score Calculation:

The Audit Scoring system calculates a weighted sum of individual category scores, presenting a total audit score as a percentage. This holistic evaluation reflects your ad profile's overall health, allowing you to gauge your performance at a glance and prioritize areas that require attention.

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Daily Audit Report Email:

Stay informed effortlessly with our new Daily Audit Report Email feature. Receive a daily summary directly to your inbox, showcasing your total audit score and individual category results. This streamlined approach keeps you in the loop, making it easier to track your progress and make informed decisions for continual improvement.

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At Markopolo, our commitment is to provide you with tools that empower your decision-making and drive success. We believe that these enhancements will elevate your experience and contribute to the continued growth of your endeavors.

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Thank you for choosing Markopolo. We look forward to your continued success with our platform.

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