If you open Instagram or LinkedIn, you will find tons of content on AIand automation. These aren’t just buzzwords, but one of the most effective and favorite topics for creators or thought leaders. 

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But why are people so obsessed with these terms? 

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Putting Things into Perspective

AI and automation are changing the marketing and sales game. Let’s talk content marketing or SEO marketing, for example. If you want your content to rank, you cannot focus on only traditional rules of SEO like headings, keywords, or alt text. You will also have to take into account the impact of AI.

The AI overview section in Google search has reduced organic traffic and CTR for websites. The reason is that generative AI is answering questions that users had to previously look for on multiple websites or blogs. 

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Bad news for businesses planning SEO strategies. However, the good news AI is prioritizing quality over AI-generated redundant content. If your content has quality, credibility, and value for users, it can feature in the AI overview section, which gives a huge boost to your traffic. 

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This is the impact of AI in marketing. You are fighting not only for a spot in Google search but also in Google AI overview. So, you have to know not just SEO but also GEO, Generative Engine Optimization. 

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For that, you need to track your brand’s visibility not just across search engines but also in different LLMs like OpenAI, Gemini, Copilot, and so on. 

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Recently, I came across a post on LinkedIn that talks about a free tool to help brands track their visibility across the biggest LLMs and how to use it. I will be dropping the post link below, in case you want to give it a go. 

But I digress. The point is you cannot escape AI and automation if you want to succeed in marketing or sales. 

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Rise in Adoption

The American Marketing Association (AMA) surveyed in 2024, which showed that 91% of marketers use Gen AI tools at work. 20% of them use it daily, and 71% of them weekly. 

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The AI market for sales and marketing will be worth USD 240.58 bn by 2030.  The CAGR of the market is 32.9%, which is staggering. 

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Brands aren’t just adopting sales automation solutions for the gimmick. They are actively using them to generate more revenue. 

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AI and automation help with SEO marketing, content creation, brainstorming campaign ideas, and so on. You can use AI for market research as well. The list just keeps going.

The adoption numbers clearly show that AI is having a real impact on businesses. 

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Sales Automation Tools Power Sales Teams with Intelligence

Sales teams often rant about all the monotonous tasks they have to do before making an actual sale. Digital tools came to fast-track the process, but sales teams still had to spend a significant portion of their day overseeing these tools because these tools lacked intelligence. 

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Then came AI-powered sales automation tools and changed the entire landscape. ‘AI-powered’ sounds like a cool feature to add in your description, but it’s more than that. 

HubSpot, for example, uses AI to prioritize leads based on behavioral data. This allows sales reps to focus on high-intent prospects, reducing time spent on cold leads.

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The best part about using AI for market research or AI for email writing is that with every command and prompt, you are training the tool about your company and the client. So, the results get better with each output.

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In addition, AI-powered sales automation tools integrate with CRM systems, auto-update records, and provide smart recommendations on the next steps. So, it takes human intelligence out of the picture when it comes to redundant, time-consuming tasks.  

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So, you can focus more on strategies and the bigger picture. 

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Smart Campaigns and Higher ROI with AI for Email Marketing

A very common useZ AI and automation can be seen in email marketing. Even in the age of social media, email marketing remains an effective method to bag leads, if done right. 

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The issue is, generic emails don’t work anymore. Chances are, your emails will land in spam or junk folders and no one will ever open them.

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But with AI for email marketing, businesses can analyze recipient behavior, optimize send times, and personalize content at scale. Basically, you are using machine learning to identify the best times to send emails, predict open rates, and identify subject lines that work the best. 

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AI for email marketing can also suggest email content based on your user profile and past performance. So, you can conduct A/B testing faster and generate dynamic content that works with the user segment. 

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AI for Market Research Gets Your Actionable Insights

How can AI and automation help in market research? Imagine you have a competitor and you want to analyze its campaigns to get a perspective on what’s working in the market. 

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You will have to conduct a Google search about the competitor, go through all of its social media handles and check comments, reactions on its content, you might have to go through review sites to see what users have to say about it, etc. 

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Now, imagine doing the exact thing for 10 competitors or maybe 100. It’s a no-brainer that the manual process is very hectic. 

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Furthermore, things get complicated when you want to conduct market research for a new campaign. 

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But, you don’t have to rely on manual labor anymore, because AI and automation can provide actionable insights for you within seconds. 

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AI for market research, like DeepDive, listens to what users are saying about brands on social media. The result isn’t just a list of numbers and percentages, but a real-time scenario analysis of the market. 

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Prepping for the Future

Despite the many advantages of AI and automation in sales and marketing, people are still skeptical. The reasons could be the additional cost, a distrust of AI, or simply the friction in learning. 

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But the blunt truth is, AI and automation are here to stay. Delaying adoption means you are risking falling behind. Eventually, you will also succumb to market trends and start incorporating AI into your operations. Because you wouldn’t want your business to become obsolete.

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So, it’s not a matter of ‘if’ but ‘when.’ 

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But if you still insist on not spending money on AI, I would suggest getting access to free sales automation tools or tools with demos and free trials. 

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No harm in trying, right?