Everything You Need To Know About Instagram Sponsored Posts

Digital Advertising
Maisha Farzana
4 min read
MarketingCopy
Deals with 50% off for life on all plans
DEAL VALIDITY
28 November 2022
Get the deal
Acttopus
3-Month free trial for all new users
DEAL VALIDITY
25 - 30 November 2022
Get the deal
Mail Refine
Get up to 50% off when you signup
DEAL VALIDITY
30 November 2022
Get the deal
Security Infinity
Get starter plan for a one-time cost of 49$ only
DEAL VALIDITY
Lifetime
Get the deal

Instagram has rapidly grown in popularity as a platform for product promotion by firms. According to Influencer Central, customers rank Instagram as the sixth most influential platform for influencing their purchase behavior. 

We'll walk you through everything you have to do to obtain Instagram sponsorship.

Why You Should Monetize Your Instagram

The fact that you have the chance to monetize an Instagram presence in the first place is enormous. Just think of the things you could acquire with the extra revenue you would make from Instagram posts about your top products!

Overall, monetization will be easier to accomplish with Instagram Creator Marketplace.

Do Instagram Sponsorships for Small Accounts Exist?

For sponsored brand partnerships, you do not need thousands of followers. 

Smaller accounts can get Instagram sponsorships too! The value of micro and nano-influencers to companies is tremendous.

How to Get Sponsored on Instagram

1. Define Your Brand

You must first create a brand that people will remember to get sponsored on Instagram. 

Instagram influencers consistently present a suitable image, and their pages' presence is the most powerful.

2. Understand Your Audience Perfectly

Learn about your target niche before you start producing any material on Instagram. What kind of Instagram material do they already actually appreciate? What age are they, and where are they most likely to be in the world? Make a thorough customer profile that aligns with the kind of clients your prospective sponsor partners are seeking. You can eventually produce content suited for the appropriate audience.

3. Create a Posting Schedule and Stick to It

Posting regularly would boost your chances of garnering the interest and interaction of your followers and will demonstrate to companies you want to cooperate with that you are trustworthy in your posting, attracting their interest.

4. Leverage Hashtags And Geotags

Geotags and hashtags significantly increase your content's discoverability, making them essential for expanding your audience. 

To determine which hashtags get the best results, always experiment. 

It's often better to rely on hashtags that aren't too common. Select hashtags unique to your specialty, and don't forget to add geotags to target the right audience.

5. Tag Your Desired Brands In Your Posts

The businesses will be notified and notice your post if you tag them in your images. The brand will become more aware of your account as you actively try to engage it.

6. Include Relevant Contact Information In Your Bio

It's crucial to include your email address in your bio to let marketers know that you're interested in working together and being sponsored on Instagram. 

6. Pitch Paid Sponsorships To Brands

When approaching a company, describe who you are, what you do, your Instagram specialty, and how it will help the brand. Make sure to mention your number of followers, your engagement rate, and any other information that will assist them in comprehending the advantages of working with you on paid advertising.

7. Know Your Worth (by leveraging your metrics)

Learn the precise Key performance indicators you need to market yourself to these companies.

Engagement Rate

Compare the number of followers you have to the number of individuals interacting with your material. When presenting business, it will be crucial to demonstrate how engaged your audience is with a company because most big Instagram accounts get a lower engagement rate.

Conversion Rate

For your pitch, showcasing this vital parameter to a brand will be helpful. Any brand you wish to work with will be very interested in working with you if you establish that your audience is interested and visit the link you suggest.

What Is An Instagram Sponsored Post?

The publisher pays for Instagram-sponsored posts to attract a larger audience. The two primary forms of sponsorship are as follows: In the first, a company makes a post and pays Instagram to give it access to a specific audience.

What's The Average Price of a Sponsored Post?

The average price for a sponsored Instagram post is $300.

What Are Promoted Posts And Ads?

Advertisers may use this tool to tailor their target audience using characteristics like age, gender, location, and preferences. They can then spend a certain amount of money to get their post in front of Instagram users who belong to this population segment.

What's The Average Price of Promoted Posts and Ads?

Typically, businesses pay between $0.50 and $1 for each link click. You'll pay more in industries with intense competition, like garments. Instagram advertisements might cost up to $3.00 for each click.

Frequently Asked Questions

Why do Brands Pay Social Media Influencers to Advertise Their Products?

Marketers may reach customers directly by utilizing the impact of social media sites like Facebook and Instagram. You may boost sales, and brand recognition may rise as a result. It may also promote your company, brand, or organization to new clients.

How many followers do I need to get sponsored on Instagram?

Aim for having at least 3,000 followers if you're interested in Instagram sponsorship for small accounts.

How much do sponsors pay on Instagram?

There is no set amount that a brand will pay you for a Sponsored Instagram post.

On the other hand, companies typically pay between $10 and $30 per 1,000 impressions when running Facebook and Instagram ads. And these businesses understand that Influencers with an audience fit convert at significantly higher rates than Facebook ads to cold traffic. Your rate per 1,000 impressions is as valuable as ad traffic.

This also implies that you could be paid $10 per 1000 Instagram followers.

For example, if you have 10,000 followers, you can earn approximately $100 per sponsored Instagram post (10,000/1,000 = 10, 10 x $10 = $100).

Please remember that the final amount you decide to charge should consider your engagement rate. That is equally important.

How do you ask a brand to sponsor you?

Select the types of businesses most likely advantageous to your followers and commit to establishing connections with them. Your standing as an influencer will increase in value over time.

Final Thoughts on How to Get Sponsored on Instagram

Using the information we have mentioned above, you can monetize your Instagram account, including the paid partnerships, tags, etc. 

You must retain your focus on your objectives while also being patient with the process, having fun, and with yourself. 

Even though the processes seem lengthy, it will be worthwhile if you can fully use them.

Search Pivot