Importance of Paid Advertising With Google Ads For Your Business

Google Ads is Google’s advertising solution, where you get to capitalize on the enormous volume of searches that occur every day.

Through Google Ads, you get to advertise in two giant search engines- Google and YouTube. For businesses worldwide, it’s now become a necessity to use Google Ads in order to stay competitive.

Let us now look into the benefits that make Google Ads an indispensable part of marketing:

What Benefits Do Google Ads Bring to You?

More Traffic To Your Website

Google Ads promotes traffic, leads, and revenue increase by boosting search results on Google and its partner networks, such as YouTube and Gmail.

Most brands nowadays, rather than simply relying on SEO, choose to supplement it with paid advertising with Google Ads to ensure they end up at the top positions in SERPs (Search Engine Result Pages).‍

‍Able To Reach Your Audience

First thing that comes to mind when you hear the word “Google”- is its massive reach.

Google deals with 2 trillion+ searches every year, that’s 5 billion+ searches every day.

It also offers you a robust level of targeting, to make sure your ads reach your target audience.

Using Google Ads, you can show your ads directly to people who are searching for products or services like the ones you offer.

For targeting purposes, you can bid on short keywords or long-tail keywords to target potential customers. 

With Google's algorithms improving by the day, you can be certain of reaching your target audience.

Create Specific Offers

Advertisers can create ad campaigns with specific offers. 

Start by entering the name of the product or service you're offering. Put the Final URL that will show in your ad. You can select the type of Offer that you want and the entry requirements for your promotion (e.g. special code or spending limit). In Promotion dates (optional), plug in the dates you would like to show on your ad.

Holidays and special events are great times for utilizing specific offers as you get to reach a large number of potential customers in a short period. 

Get Short-Term Results

Organically improving SERP ranking, takes time. To rank higher in search engine result pages you need to establish domain authority- which builds over time.

But if you want quick results, you can use Google Ads to gain traction within a few days- given you have the resources.

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This is not to say ditch SEO completely, for the best results supplementing Google Ads with your SEO endeavors is key. Once you start getting enough organic reach, you can even stop paid advertising with Google Ads.