Do you ask AI to assist you with writing ad copy?
Given that 72% of newly created web pages now include AI-generated passages, content quality is no longer just a sophisticated word, but a feature for every content creator to adhere to. The problem is that such a rise of AI-generated text makes it challenging to distinguish between human-written and machine-created messages, ensuring the authenticity and credibility of your copy.
That's where an AI writing checker comes in.
Let's explore what it is, how it works, and how one can use this instrument to ensure the quality of marketing content at scale.
What Is an AI Writing Checker?
An AI writing checker is a tool designed to identify whether your text (an essay, a blog post, an ad copy, whatever) contains AI patterns. Based on advanced algorithms and machine learning, such tools can tell if the copy is AI or human-written.
AI writing checkers analyze content for language, structure, and predictability to detect and showcase patterns that are common for artificially generated text. The tool compares your given piece of content with various databases to determine whether it's original or robot-generated.
Detectors have become a must-use for content creators:
While they aren't 100% precise and might have inconsistencies in the results, they help ensure the quality. In the era of AI content, online users, readers, and customers crave authenticity and human experts' original insights more than ever.
More than that, for many, AI equals poorly written and superficial. Not the best way to build your brand loyalty and trust with the audience, huh?
Why Look for AI Checkers for Your Marketing Content
1. AI content detectors help you optimize ad copies to be less predictable and monotonous. While you can write with no grammatical errors and with a conversational style, reading something familiar and mimicking dozens of other articles on the internet will hardly excite or engage your audience. AI checkers will identify those patterns so you can revise your copy for better quality.
2. AI detectors can influence your SEO rankings. Search engines praise originality and expertness, and your chances of ranking higher grow when you publish high-quality content that meets Google standards. AI checkers will identify poorly-written passages, encouraging you to polish them. Higher rankings bring more organic traffic and more positive results from your content marketing campaign.
How AI Checkers Detect Robotic Content
As already stated, AI writing checkers use machine learning algorithms to analyze the text you give them. These tools identify patterns that are common for machine-generated texts: superficial content (lack of depth or original insights), poor word choice, repetitive use of phrases, monotonous structure of sentences and paragraphs, etc.
How do they know a given pattern is typical for AI, not a human writer?
The tool compares the analyzed text to its numerous databases, including verified human-written and AI-generated content. At the core of their work lie sophisticated concepts, such as:
● Machine learning (deep learning). It's a subset of AI that trains algorithms to analyze and learn from data, making complex decisions and predictions based on it.
● Automated content detection. It's the use of algorithms to identify specific characteristics within content (linguistic or stylistic elements, grammar patterns, etc.).
AI detection methods of every AI writing checker include stylometric features, classifiers, and sophisticated algorithms to understand context.
In plain English, they can analyze vocabulary richness, sentence length and complexity, punctuation usage (for rhythm and flow), and readability. AI checkers spot differences between human-written and AI-generated text, using the classifier: This entity "eats" countless examples of both, thus learning to pick up on subtle patterns.
Also, AI detectors can make syntax analysis (words and phrases arrangement to create stellar sentences) and lexical analysis (to assess whether your writing style looks closer to a robot or a human writer.
How to Use an AI Writing Checker
Make the most out of AI writing checkers to ensure the quality of your marketing content at scale! Using these tools is simple:
1. Open your chosen AI checker in a browser.
2. Copy-paste your content into it. (Or, upload the text you want it to analyze.)
3. Click on the button and wait for a minute.
4. Get the results to interpret accordingly and polish your ad copy if necessary.
The tool will highlight problem areas (if any) and provide a probability score telling whether your content is human-written or AI-generated. You'll see the percentage (the likelihood) of AI text patterns in your text and be free to decide what and how to optimize so that it doesn't look artificial.
What to do if your text gets a high probability score for AI patterns?
It may happen even if you wrote your ad copy from scratch. Yes, it frustrates and drives you up the wall — you're the author, so what's the heck, after all? — but that overall probability score can still be helpful:
It allows you to improve your text and enhance its quality, making the ad copy less predictable.
● Analyze individual sentences to eliminate AI text patterns from there.
● Check the structure: Do your sentences and paragraphs look monotonous, too typical, or, vice versa, overly complex?
● Evaluate the context: Do you share anything original and specific, anything that other pieces of online content don't? Or, is your information superficial and based on universal truths rather than well-researched, deep insights?
Revise your drafts so that an AI writing checker says, "no AI text detected."
The catch:
Different checkers may use different algorithms and scoring systems, so their approach to analyzing your content will differ, too. Do your best to examine and understand how your chosen detector works: It will help you interpret its results correctly.
Also, don't take the results of one particular checker for granted. Remember that there's no tool able to give you 100% accuracy: Consider it a helpful hand and a guide to identify problem areas in your ad copy, and pay attention to them for improving the overall quality.
Final Thoughts
No doubt that a reliable AI writing checker can help you organize content and ensure its high quality for better SEO rankings and audience trust. Choose wisely and remember that no detector is 100% accurate. Use it as a part of your assessment and editing process.
Do you use AI writers like ChatGPT to help you craft ad copies? That's what to do to ensure the quality of your AI-based content:
● Fact-check everything. Numbers, dates, names, and any other data — AI often makes mistakes and presents false info as if it's true.
● Add original insights. AI copies the information from already existing online content, often sharing common knowledge. Expand its text with your expert insights and authenticity.
● Proofread. Consider AI text a rough draft, not a final copy: Polish it to meet your writing style and brand tone of voice.
Balance AI and your unique expertise to communicate your brand mission and vision to the audience with comprehensive and compelling content.
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