How are they currently managing this?

They are using some of our competitors like Madgicx, Trapica, Adespresso and Adzooma. With walled gardens such as Apple's privacy focused barriers, 3rd party data based optimizations/targeting has become almost obsolete. Users need to harness the power of a direct and trusted relationship with their customers. It's time to design a new way to grow marketing stacks. Additionally, the need to rethink existing ad management solutions architectures' in terms of productivity and scalability of marketing teams.