7 Call to Action (CTA) Tips You Should Follow in 2022

Social Media Marketing
Aqueb Safwan Jaser
5 mins read

In the world of marketing, a call to action (CTA) is an integral part of the advertisement that speaks directly to your audience. It can make them enthusiastic, and emotional, and help them make better purchasing decisions. It’s the invitation your business makes to your customers to come and see if they can avail of something valuable.

To get your CTAs right, we are discussing 7 tips in this article. Incorporating them might give you an upper hand to streamline your marketing strategy, and generate more revenue, but most importantly, allow your customers to think before making an important decision.

1. Be Simple & Concise

Don’t overcomplicate your CTA. You are basically inviting your customers in for using your product or service. You need to be clear and concise, and every description line should be limited to 35 characters.

For instance, if you are running an e-commerce website, probably, selling clothes, then you need to start your CTA with words such as “shop”, “buy”, and “order”. If you want to urge your customers to ask for more information, you could chime in phrases such as “find out how” or “fill out the form for”.

2. Incite Emotion or Enthusiasm

You want to be able to elicit a strong response from your audience as a result of their enthusiasm. If your CTA is enthusiastic, then your audience will be enthusiastic too. Take a CTA like “buy now and get 50% off!” – not only are you providing them with a massive benefit but who wouldn’t be thrilled to get their order for half off?

You’re pumped up about your product or service. You need to radiate that same enthusiasm into your CTAs so that your customers feel the vibe as well. Say, for instance, a CTA that says “buy now and get 50% off!” does not only offer your customers a great shopping experience but the tone suggests so much energy that would motivate them to buy your stuff right away!

3. Provide Your Audience With A Reason

A call to action should be rational and give your audience a substantial meaning to make the purchase. It’s of course about the product or service that you are offering but it’s more importantly about what problem are you solving for your customers. Is it going to make their life better somehow, save their wallet from getting thinned out, or help them improve their posture?

Therefore, their needs are directly associated with your unique selling point (USP) or value proposition. So the trick is to make your CTA speak about how your business can help your customers. For example, “Get this nutritious cereal for a better lifestyle!”, speaks about what you are offering, that is, a “nutritious cereal”, presumably, for breakfast, and how it can benefit your customers and why they should take it?

The answer, my friend, is blowing in the last part of the CTA, which is, “a better lifestyle!”.

4. Make The Most Out Of FOMO

FOMO or fear of missing out is an amazing motivator to encourage your customers to make the purchase. When people are instilled with the fear that they might lose out on an opportunity, they would instantly jump to grab it. One great use of FOMO in a call to action is to mention a discount that your business is offering but is soon going to end.

For example, there is an irresistible offer made by a clothing store for a span of three days, and its CTA says, “Shop now! Discount ends on Tuesday,”. It can be pretty hard to ignore something so lucrative as this. Because to your customers, this is the golden opportunity of a lifetime. Make them hurry up in the fear of missing out!

5. Know Your Customers’ Devices

It’s important that you understand your customers in and out. That said, you must also make an assumption about the devices they would probably use. The reason for this is that you would need to make changes to your CTA based on the device they are probably using. Google puts tablets and desktops on the same par since the sizes of the screen are nearly the same and people often use both the devices for searching in the backdrop of the same context.

A hypothetical situation yet closer to reality would be a person resting on the couch and watching the TV and then coming across an ad that interests them. The next moment, perhaps, they would open up their laptop or tablet and dig in for more information.

On the contrary, mobile devices generally have a different user behavior and as a result, you would need to make changes to your CTA to better cater to that device. Your customers who would grab their tablet or laptop probably would take their time in finding out more about the product or service they have seen in the ad and may not be that serious.

However, mobile devices call for fast results and as a result, the CTA should be tailored to be more call-centric, say, for instance, “Call us today to get a free consultation!”

6. Take The Rockstar’s Risk!

Don’t be afraid to sprinkle a little creativity. Make them appear fresh out of the oven and something that your customers have never seen before. It’s risky cause you don’t know if it would click with your customers. One awesome way to evaluate this is through an A/B test that helps you determine which call to action works best or which does not.

In case a CTA doesn’t work with your customers, you can go all creative and think something out of the box. You never know, they might appreciate it. Maybe, they would get blown by it. You never know until you get creative and take a risk like a rockstar!

7.  Use Numbers As Well

When people say the world has become more data-centric, one thing they are implying is that everything today is all about numbers. Upon seeing a certain numerical value, you get a clear idea of what precisely to expect, and helps you make a thorough decision. Similarly, customers tend to respond much better to a call to action that has a particular number on the discount, incentives, promotional offerings, etc.

Especially, when the pricing is mentioned in the call to action as well, it is helpful for your customers to make an instant decision. For example, a CTA that says, “Get 8 chocolates for $40 only!”. In the customer’s mind, they can immediately make an analysis if 8 chocolates for $40 would be worth it or not. If they are interested, they would surely click upon the CTA, and you have a much-heightened chance of generating a conversion.

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