The Amazon marketplace has evolved into a $600+ billion ecosystem where success demands more than just listing products and hoping for the best. With over 9.7 million sellers competing for customer attention, e-commerce brands need strategic advertising partners who understand the complexities of Amazon's ever-changing algorithm, advertising platforms, and competitive landscape.
Choosing the right Amazon advertising agency in North America can mean the difference between burning through ad spend with minimal returns and achieving sustainable, profitable growth that scales your business. This comprehensive guide examines the top Amazon advertising agencies that are driving real results for e-commerce brands in 2025.
What Makes an Amazon Advertising Agency Exceptional?
Before diving into our rankings, it's crucial to understand what separates elite Amazon advertising agencies from the countless options flooding the market. The best agencies combine several key elements:
Data-Driven Strategy Development: Top agencies leverage proprietary tools and advanced analytics to identify opportunities that competitors miss. They don't rely on generic playbooks but create customized strategies based on your specific product category, competition, and growth objectives.
Full-Funnel Advertising Expertise: Excellence requires mastery across all Amazon advertising formats—Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and emerging ad types. The best agencies know when and how to deploy each format for maximum impact.
Technology and Automation: Leading agencies invest heavily in proprietary technology and AI-powered optimization tools that can adjust bids, keywords, and targeting in real-time based on performance data.
Transparency and Communication: Elite agencies provide detailed reporting, regular strategy sessions, and clear explanations of their decision-making process. You should never wonder what your agency is doing with your advertising budget.
Our Methodology for Ranking Amazon Advertising Agencies
Our evaluation process examined over 50 Amazon advertising agencies across multiple criteria:
- Client Results and Case Studies: Verified revenue growth, ROAS improvements, and market share gains
- Service Range and Specialization: Breadth of Amazon advertising services and depth of expertise
- Technology and Innovation: Proprietary tools, automation capabilities, and cutting-edge strategies
- Client Retention and Satisfaction: Long-term partnerships and testimonials from real clients
- Team Expertise and Certifications: Amazon Partner status, team experience, and industry recognition
- Pricing Transparency and Value: Clear pricing models and demonstrated ROI for clients
The 19 Best Amazon Advertising Agencies for E-commerce Brands in 2025
1. Sequence Commerce
Headquarters: Global (Multiple Offices)
Specialization: Full-Service E-commerce Acceleration
Notable Clients: Hasbro, Callaway Golf, Fortune 500 Brands
Sequence Commerce stands at the forefront of Amazon advertising innovation, delivering comprehensive e-commerce solutions that extend far beyond traditional agency services in the USA and Canada. What sets Sequence apart is their unique approach to treating Amazon advertising as part of a broader e-commerce ecosystem rather than an isolated channel.
Key Strengths:
- Proprietary AI-Powered Optimization: Sequence's advanced technology stack automatically adjusts campaigns based on real-time performance data, competitor movements, and market conditions
- Global Expansion Expertise: Unmatched experience in launching and scaling brands across international Amazon marketplaces
- Full-Stack Integration: Unlike agencies that only handle advertising, Sequence manages everything from listing optimization to inventory management
- Data-Driven Attribution: Advanced tracking and attribution modeling that connects advertising spend to actual business outcomes
What Makes Them Different: Sequence Commerce operates as a true business partner rather than just a service provider. Their team becomes an extension of your internal marketing department, providing strategic guidance that influences product development, pricing strategies, and long-term growth planning.
Ideal For: Established brands seeking comprehensive growth solutions, companies planning international expansion, and businesses requiring sophisticated attribution modeling.
2. Thrasio Media
Headquarters: Boston, MA
Specialization: Amazon Brand Scaling and Acquisition Support
Notable Achievement: Powers advertising for 200+ acquired Amazon brands
Thrasio Media brings unique insights from operating one of the world's largest Amazon FBA businesses. Their agency division leverages internal data from managing thousands of products to inform advertising strategies for external clients.
Key Strengths:
- Scale Experience: Manages advertising spend exceeding $50M annually across diverse product categories
- Category Intelligence: Deep understanding of what works across different Amazon categories
- Rapid Scaling Capabilities: Proven systems for quickly ramping up advertising spend while maintaining profitability
Ideal For: Brands planning rapid expansion, companies seeking to scale advertising spend quickly, and businesses in competitive categories.
3. Sellers' Choice Digital
Headquarters: Seattle, WA
Specialization: Amazon Advertising and Marketplace Management
Notable Achievement: Managed over $100M in Amazon advertising spend
Sellers' Choice Digital combines boutique-level service with enterprise-scale capabilities. Their team includes former Amazon employees who bring insider knowledge of how the platform's advertising systems actually work.
Key Strengths:
- Former Amazon Team Members: Direct insights into Amazon's advertising algorithm and best practices
- Custom Reporting Dashboards: Proprietary analytics tools that provide deeper insights than standard Amazon reports
- Category Expertise: Specialized knowledge in electronics, home goods, and consumer products
Ideal For: Mid-market brands seeking personalized service, companies in technical product categories, and businesses requiring detailed analytics.
4. Incrementality
Headquarters: New York, NY
Specialization: Performance Marketing and Amazon DSP
Notable Achievement: Average 300% ROAS improvement for clients
Incrementality focuses exclusively on measurable performance improvements, using advanced statistical modeling to optimize advertising campaigns. Their approach emphasizes true incrementality rather than vanity metrics.
Key Strengths:
- Scientific Approach: Uses controlled testing and statistical analysis to optimize campaigns
- DSP Specialization: Advanced expertise in Amazon's Demand Side Platform for sophisticated targeting
- Incrementality Measurement: Focuses on ads that actually drive additional sales rather than just attributed conversions
Ideal For: Data-driven brands, companies with significant advertising budgets, and businesses seeking sophisticated DSP campaigns.
5. Bobsled Marketing
Headquarters: Austin, TX
Specialization: Amazon Advertising and E-commerce Growth
Notable Achievement: Consistent 4x+ ROAS for consumer product brands
Bobsled Marketing takes a holistic approach to Amazon success, combining advertising excellence with conversion optimization and competitive intelligence. Their team specializes in turning advertising insights into broader business strategies.
Key Strengths:
- Conversion Rate Optimization: Focuses on improving listing performance alongside advertising campaigns
- Competitive Intelligence: Advanced competitor monitoring and response strategies
- Creative Excellence: Strong emphasis on ad creative that drives engagement and conversions
Ideal For: Consumer product brands, companies seeking creative advertising solutions, and businesses in visually-driven categories.
6. Pacvue (Now part of Pattern)
Headquarters: Seattle, WA
Specialization: Enterprise Amazon Advertising Technology
Notable Achievement: Manages advertising for 30+ Fortune 500 brands
Pacvue offers enterprise-grade advertising technology combined with managed services. Their platform provides sophisticated automation and optimization capabilities for large-scale Amazon advertising operations.
Key Strengths:
- Enterprise Technology: Advanced platform capabilities for managing large advertising accounts
- Automation at Scale: Sophisticated bid management and keyword optimization
- Global Capabilities: Multi-marketplace advertising management and optimization
Ideal For: Enterprise brands, companies with complex product catalogs, and businesses operating across multiple international marketplaces.
7. Kenshoo (Skai)
Headquarters: Tel Aviv, Israel / New York, NY
Specialization: Cross-Platform Advertising Technology
Notable Achievement: Manages billions in advertising spend across platforms
Kenshoo brings cross-platform advertising expertise to Amazon, allowing brands to coordinate their Amazon advertising with Google, Facebook, and other channels for maximum efficiency.
Key Strengths:
- Cross-Platform Integration: Unified view of advertising performance across all channels
- Advanced Attribution: Sophisticated models for understanding customer journeys
- Enterprise Scale: Proven ability to handle massive advertising accounts
Ideal For: Multi-channel brands, companies with large advertising budgets, and businesses seeking unified cross-platform strategies.
8. Jungle Scout (Cobalt)
Headquarters: Austin, TX
Specialization: Amazon Research and Advertising Optimization
Notable Achievement: Powers advertising decisions for 1M+ Amazon sellers
Jungle Scout's advertising services leverage their massive database of Amazon marketplace intelligence to inform advertising strategies with unparalleled market insights.
Key Strengths:
- Market Intelligence: Access to comprehensive Amazon marketplace data
- Opportunity Identification: Data-driven identification of advertising opportunities
- Product Research Integration: Advertising strategies informed by product demand data
Ideal For: Brands launching new products, companies seeking market expansion opportunities, and businesses requiring detailed competitive intelligence.
9. Sponsored.Co
Headquarters: Los Angeles, CA
Specialization: Amazon PPC and Sponsored Ads Optimization
Notable Achievement: Manages 6-figure monthly ad spends with consistent profitability
Sponsored.Co focuses exclusively on Amazon's sponsored advertising formats, developing deep expertise in PPC optimization and sponsored ad creative development.
Key Strengths:
- PPC Specialization: Deep focus on sponsored product and brand advertising
- Creative Development: Strong emphasis on high-converting ad creative
- Performance Optimization: Sophisticated bid management and keyword strategies
Ideal For: Brands focused on sponsored advertising growth, companies seeking creative excellence, and businesses requiring specialized PPC expertise.
10. Marketplace Strategy
Headquarters: Portland, OR
Specialization: Amazon Strategy and Advertising Integration
Notable Achievement: 200+ successful Amazon brand launches
Marketplace Strategy combines strategic consulting with hands-on advertising management, helping brands develop comprehensive Amazon growth strategies.
Key Strengths:
- Strategic Consulting: High-level Amazon strategy development
- Launch Expertise: Proven systems for new brand and product launches
- Integration Focus: Advertising strategies that support overall business objectives
Ideal For: Companies new to Amazon, brands planning strategic expansions, and businesses seeking comprehensive Amazon strategies.
11. Buy Box Experts
Headquarters: Omaha, NE
Specialization: Amazon Optimization and Advertising
Notable Achievement: 500+ Amazon brands served with consistent growth
Buy Box Experts provides comprehensive Amazon services with a strong focus on advertising performance and listing optimization integration.
Key Strengths:
- Holistic Approach: Integration of advertising with listing optimization and brand protection
- Performance Focus: Emphasis on measurable results and ROI
- Experienced Team: Long-standing expertise in Amazon marketplace dynamics
Ideal For: Established Amazon sellers, brands seeking comprehensive optimization, and companies requiring integrated Amazon services
12. Channel Bakers
Headquarters: Chicago, IL
Specialization: Multi-Channel E-commerce and Amazon Advertising
Notable Achievement: Manages advertising across 15+ e-commerce platforms
Channel Bakers brings multi-platform expertise to Amazon advertising, helping brands coordinate their Amazon efforts with other marketplace and direct-to-consumer strategies.
Key Strengths:
- Multi-Platform Expertise: Experience across numerous e-commerce channels
- Integration Capabilities: Coordinated advertising strategies across platforms
- Comprehensive Services: Full-service e-commerce solutions beyond just advertising
Ideal For: Multi-channel brands, companies selling across multiple marketplaces, and businesses seeking coordinated e-commerce strategies.
13. ClearAds
Headquarters: Miami, FL
Specialization: Amazon PPC and Performance Marketing
Notable Achievement: Consistent 5x+ ROAS for consumer electronics brands
ClearAds focuses on performance-driven Amazon advertising with an emphasis on technical optimization and data analysis.
Key Strengths:
- Technical Optimization: Advanced campaign structure and bidding strategies
- Performance Analytics: Detailed analysis and optimization of advertising performance
- Category Expertise: Specialized knowledge in electronics and technical products
Ideal For: Technology brands, companies with complex products, and businesses seeking technical advertising expertise.
14. Teikametrics
Headquarters: Boston, MA
Specialization: AI-Powered Amazon Advertising Optimization
Notable Achievement: AI technology manages $2B+ in advertising spend
Teikametrics combines AI-powered optimization technology with human expertise to deliver sophisticated Amazon advertising management.
Key Strengths:
- AI Technology: Advanced machine learning algorithms for campaign optimization
- Automation Scale: Sophisticated automation for managing large advertising accounts
- Data Integration: Comprehensive analytics and reporting capabilities
Ideal For: Large-scale operations, brands with significant advertising spend, and companies seeking advanced automation.
15. Trivium Group
Headquarters: Orange County, CA
Specialization: Amazon Brand Building and Advertising
Notable Achievement: Builds and exits Amazon brands with 8-figure valuations
Trivium Group combines advertising expertise with brand building and business development, helping companies maximize long-term value rather than just short-term advertising performance.
Key Strengths:
- Brand Building Focus: Advertising strategies that build long-term brand value
- Business Development: Integration of advertising with overall business strategy
- Exit Expertise: Understanding of how advertising affects business valuations
Ideal For: Brand-focused companies, businesses planning exits or acquisitions, and companies seeking long-term value creation.
16. AMZ Advisers
Headquarters: Philadelphia, PA
Specialization: Amazon Consulting and Advertising Management
Notable Achievement: 1000+ Amazon accounts managed with consistent growth
AMZ Advisers provides boutique-level service with deep Amazon expertise, focusing on personalized strategies for each client's unique situation.
Key Strengths:
- Personalized Service: Customized strategies for each client's specific needs
- Deep Amazon Knowledge: Extensive experience with Amazon's systems and requirements
- Consultative Approach: Strategic guidance beyond just advertising management
Ideal For: Mid-market brands, companies seeking personalized service, and businesses requiring strategic Amazon guidance.
17. Perpetua
Headquarters: New York, NY
Specialization: AI-Powered Amazon Advertising Technology
Notable Achievement: Manages advertising for 1000+ brands with AI optimization
Perpetua offers AI-powered advertising optimization technology combined with expert account management for sophisticated Amazon advertising campaigns.
Key Strengths:
- AI Optimization: Machine learning algorithms for real-time campaign optimization
- Technology Platform: Advanced tools for campaign management and analysis
- Expert Support: Combination of technology and human expertise
Ideal For: Technology-forward brands, companies with complex advertising needs, and businesses seeking AI-powered optimization.
18. Seller Interactive
Headquarters: San Diego, CA
Specialization: Amazon Brand Management and Advertising
Notable Achievement: Manages full Amazon operations for 200+ brands
Seller Interactive provides comprehensive Amazon management services with advertising as a core component of their broader brand development approach.
Key Strengths:
- Full-Service Management: Comprehensive Amazon account management including advertising
- Brand Development: Focus on building brand equity and long-term value
- Operational Excellence: Strong emphasis on operational efficiency and performance
Ideal For: Brands seeking full-service management, companies requiring operational support, and businesses focused on brand development.
19. SellerApp
Headquarters: Bangalore, India / Austin, TX
Specialization: Amazon Analytics and Advertising Optimization
Notable Achievement: Serves 1M+ Amazon sellers with analytics and advertising tools
SellerApp combines powerful analytics tools with managed advertising services, providing data-driven insights that inform advertising strategies.
Key Strengths:
- Analytics Platform: Comprehensive tools for Amazon market analysis
- Data-Driven Approach: Advertising strategies based on detailed market intelligence
- Global Reach: Services for sellers across multiple international markets
Ideal For: Data-driven brands, companies seeking market intelligence, and businesses operating in multiple international markets.
How to Choose the Right Amazon Advertising Agency for Your Brand
Selecting the optimal Amazon advertising agency requires careful evaluation of your specific needs, growth stage, and business objectives. Consider these crucial factors:
Business Stage and Scale
Startup/New to Amazon: Look for agencies with strong launch expertise and educational approaches. Sequence Commerce, Marketplace Strategy, and AMZ Advisers excel at guiding new brands through the complexities of Amazon advertising.
Growth Stage: Focus on agencies with proven scaling capabilities and automation tools. Thrasio Media, Teikametrics, and Perpetua specialize in rapidly scaling advertising spend while maintaining profitability.
Enterprise/Established: Prioritize agencies with enterprise-grade technology and account management. Pacvue, Kenshoo, and Sequence Commerce offer the sophisticated tools and strategic guidance large brands require.
Budget and Investment Level
Your advertising budget significantly influences which agencies will be the best fit:
- Under $10K/month: Consider specialized boutique agencies like ClearAds or Sponsored.Co
- $10K-$50K/month: Mid-tier agencies like Bobsled Marketing or Buy Box Experts offer excellent value
- $50K+/month: Enterprise agencies like Sequence Commerce, Pacvue, or Incrementality provide the advanced capabilities large budgets require
Geographic and International Considerations
If you're planning international expansion, agencies with global expertise become essential. Sequence Commerce leads in international expansion capabilities, while Pacvue and SellerApp offer strong multi-marketplace management.
Integration Requirements
Consider how Amazon advertising fits into your broader marketing ecosystem:
- Multi-Channel Brands: Choose agencies like Channel Bakers or Kenshoo that understand cross-platform integration
- Amazon-Focused: Specialized Amazon agencies like Jungle Scout or Sellers' Choice Digital may be optimal
- Full-Service Needs: Comprehensive partners like Sequence Commerce provide end-to-end solutions
Red Flags to Avoid When Selecting an Amazon Advertising Agency
Not all agencies are created equal. Watch for these warning signs:
Guaranteed Results Without Understanding Your Business: Legitimate agencies conduct thorough audits before making promises. Be wary of agencies offering specific ROAS guarantees without understanding your products, competition, or current performance.
Lack of Transparency in Reporting: Your agency should provide detailed, understandable reports that show exactly where your advertising dollars are going and what results they're generating.
Generic Strategies: Avoid agencies that use cookie-cutter approaches. Amazon success requires customized strategies based on your specific market position and objectives.
No Amazon Partner Certification: While not mandatory, Amazon Partner status indicates an agency's commitment to staying current with platform changes and best practices.
Poor Communication: Your agency should be responsive, proactive in communication, and able to explain their strategies in terms you understand.
The Future of Amazon Advertising: What to Expect in 2025
The Amazon advertising landscape continues evolving rapidly. Leading agencies are preparing for several key trends:
AI and Machine Learning Integration: Advanced automation will become table stakes, with the best agencies leveraging AI for real-time optimization across thousands of variables simultaneously.
Cross-Platform Attribution: As customer journeys become more complex, agencies must provide sophisticated attribution modeling that connects Amazon advertising to broader business outcomes.
Video and Interactive Content: Amazon's push into video advertising and interactive content formats requires agencies to develop new creative capabilities and optimization strategies.
Privacy and Data Regulations: Increasing privacy regulations will impact targeting capabilities, requiring agencies to develop first-party data strategies and privacy-compliant optimization methods.
Making Your Decision: Next Steps
Choosing the right Amazon advertising agency is one of the most important decisions you'll make for your e-commerce business. The right partner can accelerate your growth, improve your profitability, and help you build a sustainable competitive advantage.
Based on our comprehensive analysis, Sequence Commerce emerges as the top choice for brands seeking comprehensive, results-driven Amazon advertising solutions in North America. Their combination of advanced technology, global expertise, and full-service approach provides the strategic partnership most e-commerce brands need to succeed in today's competitive landscape.
However, the best agency for your business depends on your specific needs, budget, and growth objectives. We recommend:
- Audit Your Current Performance: Understand your baseline metrics and identify key improvement opportunities
- Define Your Objectives: Clarify whether you're prioritizing growth, profitability, market expansion, or brand building
- Request Detailed Proposals: Ask potential agencies to provide specific strategies based on your situation
- Check References: Speak with current and former clients about their experiences
- Start with a Trial Period: Many top agencies offer pilot programs to demonstrate their capabilities
The Amazon marketplace rewards brands that combine great products with strategic advertising execution. With the right agency partner, you can unlock the full potential of Amazon's massive customer base and build a thriving, profitable e-commerce business.
Don't let your competitors gain an unfair advantage while you're still figuring out Amazon advertising on your own. The cost of inaction far exceeds the investment in professional expertise. Choose wisely, act quickly, and watch your Amazon business transform in 2025.
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