Did you know that around 46% of American customers believe they would pay extra to buy from companies they trust. Sounds fascinating right? But what is the key to earning your consumers’ trust? The answer lies in two words - brand awareness. Brand awareness is when customers are able to recognize a brand from their memory, recollect its names and logos, and associate with the services or goods they provide. Their familiarity with the brand’s features creates a positive mindset about the services provided by your brand.
The importance of building brand awareness
introduces a product to the public and distinguishes it from competing brands. Businesses with high levels of brand awareness are more likely to generate revenue because consumers prefer to buy familiar brand names over unknown ones. 59% of customers prefer to purchase from brands they are familiar with.
Brand awareness leads to trust, which means that the more our brand is recognized, the more popular your brand or business will be.
It serves as the foundation for acquiring a customer audience and assisting them in understanding and becoming satisfied with your products and services, thereby increasing your brand equity. No matter how good your products and services are, how much you spend on ads, and how much you post on social media, your company is unlikely to succeed unless it has a distinct brand image. Building brand awareness takes time and a strong brand strategy. Brand awareness rarely occurs by accident.
How can you build brand awareness
- Know Yourself:
Before you can increase brand awareness, you should first understand who you are as a brand.
What are your guiding principles?
Consider your company from the perspective of a potential customer.
How do your distinct advantages benefit them the most?
Customers won't care if you have the cutest office on the block unless it results in a good experience for them. Consider your unique selling proposition (USP) through the eyes of your users.
Once you've decided on a USP, you should promote it whenever you cite your brand name.
- Decide on a color to represent your brand:
Color has a significant impact on our emotions and how customers react to your company. Did you know that color can boost brand recognition by up to 80%?
Many well-known brands consistently use the same color to imprint the company logo or business name in the minds of their customers.
Choose a color palette that goes well with your company image and offerings.
- Utilize networking opportunities:
Connecting with other business owners in your area and industry is another way to spread the word about your company.
Strategies to build brand awareness
Infographics are a visually appealing way to present interesting marketing statistics and data. These content powerhouses are frequently shared widely, making them an excellent tool for building a brand and thought leadership.
- Car Wraps
Getting a car wrap is a tried-and-true strategy for building your brand! Car wraps are personalized designs that can cover the entire body of your vehicle (don't worry, you can still see out the windows)! They can draw a lot of attention, and it's a great way to ensure that people become more accustomed to your brand wherever you go. Wrap your company's vehicle or even your personal vehicle!
Everyone enjoys receiving free gifts! Put your brand name on koozies, pens, Frisbees, and other items, and then give them away at local events.
- Social media content
Organize a social media contest in which participants submit a photo or video and other users vote on their favorites. Contestants will share the link with their friends and family in order to gain more votes, increasing brand awareness.
- Unique Personality
Giving your brand a unique brand identity is a surefire way to increase brand awareness. Being outrageous can make your brand extremely memorable if you work in an industry where a little bit of comedy or personality is appropriate.
- PPC Advertising
With SEO becoming more dynamic by the day and organic Google real estate shrinking, PPC is an excellent way to get your brand noticed on Google. You could be at the top of Google for relevant searches if you conduct targeted keyword research. Even if users do not click on your PPC ad, seeing your name at the top of the searches makes an impression and is excellent for increasing brand awareness.
Brand awareness is a strong idea that can significantly affect your marketing initiatives, customer perception, and revenue. To get the most out of it, you need to be very critical about the brand image you’re creating through your advertising campaigns. We hope this article has made it easier.