TikTok Ads - Are They For You? Cost of TikTok advertising in 2023

Digital Advertising
Rafia Tabassum Sara
5 mins read


The most popular short-form video network, TikTok, is the new channel companies are using to ensure social media presence for their brand. Audiences all around the world have been going crazy over TikTok content for a while now. It is highly popular among the youth since it can deliver a message in only a few seconds. 

Now and then, a new trend comes up and authentic content creators are getting the recognition they so highly deserve. It is a popular medium among companies because they can find businesses of all shapes and sizes, gain visibility, expand their networks internationally, and realize significant benefits. Tiktok ads will pave the way for future digital marketing. So getting in on this ride at the right time is important to boost your brand promotion and create customer awareness. 

How do TikTok ads work?

TikTok advertisements target users based on their demographics, interests, and actions. Marketers can produce videos, images, or hashtag challenges as adverts. The intended demographic is then exposed to the advertisements through sponsored videos, For You feed ads, hashtag challenges, or promoted trends. Advertisers may track their results and modify their ads in real-time thanks to TikTok.

How much does it cost to advertise on TikTok in 2023?

TikTok uses a cost per mile (CPM) metric to charge for ads. TikTok ads are still relatively new. This means that TikTok can afford a higher price for them since they are confident that advertisers won't switch to a rival app to compete for valuable Facebook/Instagram advertising space.

The first TikTok ad costs $10 per CPM (cost per 1000 views).

Type of Ad

Brand Takeover: 

When a targeted TikTok user opens their app, your ad will start playing if it is a brand takeover ad. When interested consumers click the advertisement, you will link them to a certain page on your website. There are just a few opportunities for these because TikTo makes sure that each user only sees one brand takeover ad each day. As a result, the price you pay will reflect the rarity of these opportunities. If you are successful in using a brand takeover ad, make sure the landing page is of a caliber that justifies the expense. If customers are going to leave your website right away, it is pointless to redirect them to it.

In-Feed Ads:

The way the in-feed native ads function is similar to how Facebook and Google do. This implies that to deliver your advertising to specific YouTube subscribers, you must compete for spaces. Technically speaking, we already mentioned CPM (cost per mille, or the price per 1,000 views). Some individuals select the relevant statistic, CPV (cost per view). Yet occasionally, you might choose to make a CPC offer (cost per click).

Hashtag challenges:

The main advantage of this, as with any challenges, is the volume of user-generated media you may produce. All of this participation can only be advantageous to a business. The hashtag challenge postings created by participants are essentially free advertising, even though the hashtag challenge ads that start this process cost money. For small firms or those who want a more viral approach to their marketing, the overall cost of a hashtag challenge is still too high. For the first six days of a challenge, there is a flat price of $150,000 plus what is probably an additional cost of $100,000 to $200,000 to market the challenge.

How to setup TikTok ads

Step 1: Create your TikTok ad account
  • Begin by creating an account on TikTok Ads Manager and log in to your dashboard
Welcome to TikTok Ads Manager
Step 2: Create and install the TikTok Pixel

Installing the TikTok Pixel, a piece of code that tracks website events (including how visitors got to your site, the device they're using, and their location), is the next step.

You will set up a "Web Event" in your TikTok Advertising Manager before creating your Pixel after choosing "Standard Mode" or "Development Mode." When installing your Pixel, don't forget to examine your cookie consent settings. Next, download or copy the Pixel code, and then paste it into the header of your website.

Step 3: Create a new campaign

Create an ad campaign under the “Campaigns” tab and click on the “Create” button.

TikTok Ads

You will then have the ability to select your campaign targets, such as increasing traffic, conversions, or app downloads.

campaign objective selection
TikTok Advertising Objective

Next, give your campaign a name and specify a minimum spending limit for it. To swiftly contact as many individuals as possible, you might select a lifetime budget. But if you allocate a daily budget, you can approach your target market carefully and gradually.

campaign budget settings
TikTok Campaign Settings

Step 4: Create an ad group

To specify target audiences, campaign budgets, and ad placements, create an ad group.

Choose the promotion's objective or style:

Choose "App Install" or "Website" as the type of promotion.

Decide where to post the advertisement:

Where your advertisements display on TikTok and its partner networks will depend on the ad placement option you choose. If you're just starting out with TikTok ads, you can select "Automatic placement" to have TikTok arrange your ads for the greatest possible reach and return on investment. Also, you can manually insert advertisements on TikTok and its news feed apps.

tiktok ad placement selection
TikTok Ad Placements

Choose your creative type:

When you use the "Automated Creative Optimization" function, TikTok will generate different versions of your material and gauge how well it performs. This function can be turned off.

Identify your target market:

Select the area, gender, and age range of the audience for your advertisement. Also, you can add users with certain hobbies, users who speak a particular language, and users who have already interacted with your content.

tiktok ad targeting options
TikTok Ad Targeting

Decide on a delivery method:

Select between fast and ordinary delivery. With standard delivery, you can be confident that your advertisement will run consistently over the course of your ad delivery term, during peak traffic hours. With accelerated delivery, your advertising spend is devoted to reaching as many people as possible as soon as feasible.

Step 5: Create a new ad

You can configure your first ad after creating your ad group. You have the choice to upload a video or an image file as your ad creative on TikTok. Follow the suggested ad parameters for the best outcomes. This will guarantee that your advertisement appears fantastic on TikTok and on other partner platforms.

ad creative customization page
TikTok Campaign

You can preview an ad after you've customized it to your satisfaction to get a sense of how TikTok users will see it. Before submitting your advertisement for evaluation, you can also determine at this stage whether it needs to be modified.

By giving your ad a name, you may further personalize it and make it simpler to recognize it from other ads in the same ad group. Secondly, to further enhance the impact of your message, enter your advertisement text using 12-100 characters. It will be visible above your advertisement.

Secondly, based on what you want your audience to do, you can select from a variety of calls to action. To encourage your viewers to take action, you might use phrases like "Sign Up," "Download Now," "Contact Us," "Book Now," "Buy Now," "Apply Now," or "Learn More." Finally, press "Submit" to finish designing your advertisement.

Use TikTok Promote to boost existing ads

With TikTok Promote, a paid option, you can advertise your video content with the aim of increasing website traffic, video views, or new followers. Prior to beginning your promotion, choose an audience, specify your spending limits, and plan the length of your advertisement.

Step 6: Measure your ad performance

After releasing your advertisement, your work is not finished; you still need to track your results to determine the effectiveness of the campaign. TikTok offers native statistics that can demonstrate the effectiveness of your advertisement in terms of impressions, clicks, conversions, and other metrics. To determine what works best for you, you may even test and evaluate the effectiveness of various ad positions and copy.

Final Thoughts

To gain more reach from youth community, TikTok ads are definitely something you should consider. Small, eye-catching creative videos that can grab your customers’ attention- what easier marketing channel can there be?

After you have made the decision to run ads on TikTok, you should try out the various tools available for maximizing performance. Check out this post for The Ultimate Guide to TikTok Ad Tools in 2023.

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