Markopolo vs. Madgicx - Which One is For You

Marketing Tools
4 min read


Madgicx has a swift approach to reaching the right kind of audience. On the other hand, Markopolo has been making waves in the digital marketing industry in the last three years. But if you had to pick one, which one would it be?

Here’s a detailed description of Madgicx and Markopolo, and hopefully, you will get a clear idea of which would be more effective for your business and which would not. Before any further delay, let’s proceed with the discussion.

What is Madgicx?

Madgicx is an AI-powered platform that helps businesses optimize their Facebook and Google ad campaigns. It offers a variety of features, including audience targeting, ad creation, bidding optimization, and reporting.

Madgicx is a valuable tool for businesses that want to improve the performance of their Facebook and Google ad campaigns.

What is Markopolo?

In a world driven by data and innovation, marketing success hinges on the ability to harness cutting-edge technologies.

Markopolo, founded by young visionaries Rubaiyat Farhan & Tasfia Tasbin (Forbes 30 under 30 Asia 2023), is revolutionizing the landscape for high ticket agencies and businesses with their groundbreaking Marketing OS powered by AI.

With Markopolo AI's advanced ML models and a wealth of valuable data, marketing endeavors reach new heights of effectiveness. Designed to cater to the unique needs of agencies, B2Bs, and D2Cs, this AI-powered platform enhances audience reach and enables 24/7 campaign optimization.

By reducing human error and freeing up teams for strategic initiatives, Markopolo AI empowers businesses to stay ahead in the competitive market. You may access the limitless possibilities of marketing automation with Markopolo. It dramatically simplifies your entire marketing operation- saving you a ton of time. And given the variety of features, Markopolo is also very affordable.

Now, let's do a feature-wise comparison between the two-

Feature-based Comparison

Cross-Channel Advertising: Madgicx supports advertising on Meta and Google across all funnel stages and channels.

Markopolo in addition to Meta, TikTok, and Display Ads, supports Google Search and Shopping Ads, LinkedIn, and Amazon Ads.

Audience Targeting: Madgicx's audience targeting tool uses demographics, behavior, intent, and lookalike audiences to help businesses reach their target audience more effectively. It can help businesses improve the performance of their ad campaigns.

Markopolo does it too. The uniqueness lies in the data used and the clustering algorithm used on that for segmentation and fine-tuning the best-performing target audience.

Markopolo also has its preset audiences, which it can generate based on every connected data point and of course MarkTag’s Data server-side tracking data).

Dynamic Creative: Madgicx's dynamic creative features can help you create and test different ad variations, target your ads to specific products or product categories, and save time and effort. They also offer creative templates for users.

Markopolo has creative switching in place with its auto-optimization algorithms. It can create multiple sets of experimentation with creativity and copies, ultimately getting the user the best possible ROAS.

Retargeting: Madgicx's retargeting features allow you to target your ads to people who have visited your website, viewed your ads, or engaged with your social media content.

Markopolo also has to retarget feature in it. With MarkTag’s implementation, Markopolo can build a synchronous marketing stack where data flows in microseconds among the stack elements.

Also being a cross-platform server-side tracker, MarkTag instantaneously gets connected with Meta Pixel, TikTok Pixel, and Google’s GTM. These enhance Markopolo’s ability to accurately track a visitor’s journey by 25-45%. Coupled with MarkTag’s ease of implementation, omits any possibility of data leakages/funnel leakages, summing up an additional 10-15% enhancement in retargeting ability.

Marketing Automation: Madgicx's marketing automation features can help you automate your marketing, target your campaigns to the right people, and improve the customer experience.

Markopolo has taken it to a whole new level with its customizable robotic automation capabilities. Being able to manage every aspect of a campaign/ad group/ad, with a huge library of variables, is a huge plus point for an account manager who wants to optimize these 24/7. Also, Markopolo gives the ability to use offsite conversion/offsite data in its robotic automation feature. These include data generated from direct sales, marketplace sales, and affiliate-based sales.

Offsite conversion or offsite data is any data that has been generated outside of the platforms like Meta/Google/Linkedin. Why it’s important because of the sheer amount of volume data that can be generated from direct sales, marketplace sales, and affiliate-based sales.

Performance Reporting and Analytics: Madgicx's performance reporting and analytics features can help you track the performance of your campaigns, identify areas for improvement, and make informed decisions about your marketing strategy.

Markopolo also provides detailed performance reporting and analysis. With MarkTag, Markopolo removes any potential attribution gap/data discrepancy. MarkTag syncs in microseconds with the platforms, and the ease of implementation results in almost zero data leakage. The impact can be seen in the Event Match Quality Score or EMQ Score of the users' marketing stack.

Markopolo comes with custom metrics feature, where the user can generate his custom cross-platform metric to be monitored.

Email Marketing: Madgicx's email marketing features can help you create, send, and track email campaigns that are effective and engaging.

Markopolo is not focusing on building an email marketing segment for its product roadmap. A user can avail of it in Markopolo through a simple Zapier integration.

Attribution Reporting: This feature enables businesses to understand the customer journey and the touchpoints that lead to conversions. It helps in identifying the channels and campaigns that are driving the most sales, allowing for more informed decision-making.

Madgicx uses its own Pixel for Attribution Reporting.

Markopolo’s MarkTag gives it a clear edge over Madgicx in terms of Attribution tracking. A more detailed analysis of the scene technology difference is described below.

Pixel-Based Tracking (Madgicx) Pixel-based tracking, also known as client-side tracking, involves inserting a small snippet of code (or pixel) onto a webpage, usually within a specific advertisement or upon the page load. This pixel sends back data to the server when the page is loaded or when a user interacts with the ad.

Pros of Pixel-Based Tracking:

  1. Simple Implementation : Pixel-based tracking is relatively simple to implement. Once the pixel is embedded in the web page or ad, it will start collecting data automatically whenever the page is loaded or the ad is clicked.
  2. Real-Time Data : Because the pixel sends data back to the server every time it is activated, you get real-time information about user interactions.

Cons of Pixel-Based Tracking:

  1. User's Browser Dependency : Since pixel-based tracking relies on the user's browser to send data back, it is affected by browser settings and limitations. If a user's browser blocks third-party cookies, for instance, the tracking pixel may not work.
  2. Latency : Since the tracking process involves making a request to a server and then waiting for a response, it can introduce latency (or delay) to the page load time.
  3. Growing Privacy Concerns : The use of tracking pixels has raised privacy concerns, as they can be used to collect a great deal of information about a user's behavior online without their knowledge or consent.

Server-Side Tracking (Markopolo) Server-side tracking, on the other hand, involves capturing and processing user data at the server level. Instead of relying on the user's browser to send data back, this method involves the server directly receiving and processing data.

Pros of Server-Side Tracking:

  1. Less Affected by Browser Limitations : Since server-side tracking does not rely on the user's browser to send data back, it is less affected by browser settings and limitations. It can still capture data even if third-party cookies are blocked.
  2. Faster Load Times : Since the tracking process takes place on the server, it does not introduce additional latency to the page load time.
  3. More Robust Data Collection : Server-side tracking can capture a wider range of data than pixel-based tracking, as it is not limited to the data that can be captured by a pixel.

Cons of Server-Side Tracking:

  1. Complex Implementation : Implementing server-side tracking can be more complex than implementing pixel-based tracking. It requires a deeper understanding of server-side technologies and may require the collaboration of both developers and marketers. Markopolo solves this with their Implementation Helper Suite.
  2. Possible Data Inconsistencies : Since server-side tracking involves processing data on the server, it can lead to data inconsistencies if the server and the client (i.e., the user's browser) are not perfectly synced. This is solved with Markopolo's Instant Sync Technology.
  3. Delayed Data : Unlike pixel-based tracking, server-side tracking does not always provide real-time data. Depending on how the server is set up, there may be a delay between when an event occurs and when it is recorded. However,  Markopolo fixes this, providing Data in <2 microseconds.

AI Optimization: Madgicx uses AI to optimize ad campaigns in a number of ways, including budget optimization, creative optimization, targeting optimization, and bidding optimization.

When we launched Markopolo, it was built keeping in mind MSMEs who don’t have that much data in their marketing stacks.

These added a uniqueness itself, as all the algorithms that we have built till now are built keeping low data scenarios in mind, including our submitted provisional patent ‘Method of suggesting high performing audience interests and keywords for online advertising.’ (EFS ID: 44479531, Application Number: 63287822).

Businesses that suffer from unorganized siloed data in marketing stacks got to see major improvements with Markopolo from these algorithms.

Markopolo utilizes offsite conversion/offsite data in its optimization architecture. These include data generated from direct sales, marketplace sales, and affiliate-based sales.

While setting up cross-platform budget optimization, users can select these variables as the primary goal to be improved too.We trained the software to be efficient in a range of monthly advertising budget limits across platforms. Till now we trained it with 13 million campaign performance data points. CMOs/Marketing Managers can now let the software spread their whole monthly advertising budget across platforms. Markopolo can do it seamlessly based on cross-channel campaign performances.

Integration: Madgicx integrates with Google Analytics, Google Ads, Facebook, Shopify, WooCommerce, Klaviyo, and Zapier.

Markopolo integrates with Shopify, HubSpot, Amazon, and any Marketplace available currently globally. We have built a generalized proprietary architecture to get connected with these Marketplaces.

Markopolo vs. Madgicx: The Better Financial Option

Markopolo and Madgicx have different sets of features and focuses. So, it’s understandable why Markopolo and Madgicx would have different types of pricing. 

Let’s look at where their pricings stand to get a clearer picture.

Pricing: Markopolo

For its wide range of features, Markopolo charges a very fair price.

We have 2 types of pricing plans for you depending on your organizational needs: Self-Serve & Enterprise.

Under Self-Serve, we have-

  • Starter: $47/month
  • Growth: $152/month

And under Enterprise, we have-

  • Starter: $999/month
  • Growth: $1999/month
  • Evolution: $2999/month

Pricing: Madgicx

The all-in-one suite of Madgicx is a bit expensive. You can find monthly, quarterly and annual plans for this platform starting from $287/month. 

You also have the option to get add-ons by paying extra for each of them.

The Verdict

Understanding the pros and cons of both companies, perhaps, you now have an idea that would be more fitting for your business. Based on that, you could move forward with either Madgicx or Markopolo.

Neither of them can be regarded as a wrong choice as their cons are minimal compared to their massive pros. 

It’s entirely up to you to decide which one would be more effective in helping you take the lead in the race to Automation.

However, if you want to get a simple & intuitive all-in-one solution where you can get started with great marketing quickly, then Markopolo is the right choice for you!

We hope you find the right marketing automation tool for your business. And with that, we wish you all the best!

How does Markopolo fare against Adline? Check out this comparison to find out!

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