Markopolo vs. Madgicx - Which Marketing Automation Tool is For You

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Madgicx has a swift approach to reaching the right kind of audience. On the other hand, Markopolo has been making waves in the digital marketing industry in the last two years. But if you had to pick one, which one would it be?

Here’s a detailed description of Madgicx and Markopolo, and hopefully, you will get a clear idea of which would be more effective for your business and which would not. Before any further delay, let’s proceed with the discussion.

Madgicx - Ad Tech Redesigned

Madgicx can be a go-to tool for businesses looking to manage their ads and reach their targeted audience faster than ever. It brings together not one but seven AdTech products at a cost-effective price.

In this way, it conforms to a wide range of businesses. So, if you have a startup with grand ambitions or a large enterprise already making waves, Madgicx will come to your help, nevertheless.

Markopolo - Automate Effortlessly

In brief, Markopolo caters to the entire advertising pipeline, from creating a strategy and generation to publishing ads and, finally, showing every metric you need to measure.

As Markopolo utilizes GPT-3 powered caption-writing technology, they can generate ten variants for every caption. Furthermore, Markopolo makes things easier for its users. As they need to focus on how to grow the business and look into other areas of the company, they might not always be able to gather time for content creation.

In that regard, Markopolo makes things as smooth as possible. It works on campaign planning, audience creation, copy generation, ad spending optimization, A/B testing, and even goes on to schedule the ads if need be.

You may access the limitless possibilities of marketing automation with Markopolo. It dramatically simplifies for you the entire marketing automation journey. You can save a ton of time with it, and given the variety of features, Markopolo is also very affordable.

Markopolo vs. Madgicx: Who Has the Best Features to Offer?

These tools have amazing features that can help your marketing efforts immensely. However, Madgicx focuses more on retargeting, whereas with Markopolo, you get a holistic experience. Let’s take a look at the features they offer.

Features: Markopolo

Markopolo offers many features in four separate plans: Professional, Team, Business, and Enterprise. More on this later

You get to manage just a single brand and are restricted from using the many other features with the professional plan.

However, as you move along with other plans, you can access practically all of the marketing automation features you can imagine with Markopolo.

If you want to get the complete picture, the other plans have some fantastic features, including:

  • Multiple brand management
  • Automatic content generation with AI
  • Ad interest, keyword, and campaign improvement suggestions
  • High-performing audience creation mode
  • Campaign scheduling
  • Budget optimization
  • Audience presets
  • Advanced monitoring, including customized goals and metrics
  • Automation rule setting
  • Added security for your data and accounts
  • 24/7 customer support
  • Team member addition with specific access level

Features: Madgicx

With AI tags, creative insights, tailored automation, and campaign overviews, the marketing platform Madgicx help businesses handle ad optimization. 

Some key features include the administration of campaigns, automated publishing, customer targeting, content management, conversion tracking, customer interaction, and social media monitoring.

In terms of the other features that Madgicx offers, some of them are:

  • Innumerable AI options to fine-tune your activities
  • AI-Generated Audiences
  • Ad Launcher
  • Automation Strategy
  • Bidding Optimization Strategies
  • Dashboard monitoring
  • Smart Filters

Markopolo vs. Madgicx: The Better Financial Option

Markopolo and Madgicx have different sets of features and focuses. So, it’s understandable why Markopolo and Madgicx would have different types of pricing. 

Let’s look at where their pricings stand to get a clearer picture.

Pricing: Markopolo

For its wide range of plans, Markopolo provides very reasonable pricing. The number of features rises in tandem with the pricing. 

You can easily tailor the business plan to your needs and charge appropriately. Markopolo gives you a 15-day free trial as well!

  • Professional: $23/month ($19/month if taken yearly)
  • Team: $99/month ($83/month if taken yearly)
  • Business: $199/month ($166/month if taken yearly)
  • Enterprise: Customized Quote based on demand.
Pricing: Madgicx

The all-in-one suite of Madgicx is a bit expensive. You can find monthly, quarterly and annual plans for this platform starting from $287/month. 

You also have the option to get add-ons by paying extra for each of them.

The Verdict

Understanding the pros and cons of both companies, perhaps, you now have an idea that would be more fitting for your business. Based on that, you could move forward with either Madgicx or Markopolo.

Neither of them can be regarded as a wrong choice as their cons are minimal compared to their massive pros. 

It’s entirely up to you to decide which one would be more effective in helping you take the lead in the race to Automation.

However, if you want to get a simple & intuitive all-in-one solution where you can get started with great marketing quickly, then Markopolo is the right choice for you!

We hope you find the right marketing automation tool for your business. And with that, we wish you all the best!

How does Markopolo fare against Adline? Check out this comparison to find out!

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