When it comes to email commerce marketing, Klaviyo has long been the go-to solution for Shopify brands. With its detailed segmentation, automation flows, and seamless integrations, it set the standard.
But in 2025, things have changed. Klaviyo isnât the perfect fit for everyone anymore. Rising costs, complex learning curves, and performance bottlenecks mean businesses are looking for leaner, smarter, and more flexible solutions.
So, what do ecommerce brands want today in their email and SMS marketing tools?
- A unified platform that combines email and SMS marketing.
- Effortless Shopify sync to maximize sales.
- Automation and personalization without unnecessary complexity.
- Scalability without runaway pricing.
Fortunately, there are alternatives that deliver all of thisâand more. And at the top of that list for 2025 is Markopolo.
What is Ecommerce Email Marketing?
Ecommerce email marketing is the strategy of using email campaigns to sell products, retain customers, and boost ROI. It remains one of the highest-performing marketing channels.
Key campaign types include:
- Welcome Emails â Nurture new subscribers and set the tone.
- Abandoned Cart Emails â Recover lost revenue with reminders or incentives.
- Post-Purchase Emails â Build loyalty through reviews, upsells, and shipping updates.
- Promotional Campaigns â Announce seasonal sales, launches, and offers.
- Product Recommendations â Suggest relevant items based on user behavior.
- Win-Back Emails â Re-engage customers who have gone quiet.
Done right, ecommerce email marketing connects brands and customers on a personal levelâscaling loyalty and sales at the same time.
The Best Klaviyo Alternatives in 2025
Here are the top tools redefining ecommerce email marketing this year:
1. Markopolo
Best for: Modern brands who want a smarter, AI-powered alternative to Klaviyo
Markopolo is quickly becoming the most compelling Klaviyo alternative for 2025. Itâs more than an email platformâitâs a growth engine built for Shopify-first brands.
With native AI-powered campaign automation, cross-channel email + SMS + ads integration, and hyper-personalized segmentation, Markopolo helps businesses scale faster without the burden of complex setups or ballooning costs.
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Why Markopolo beats Klaviyo:
- Smarter Automation â AI-driven workflows that save time and maximize ROI.
- Unified Dashboard â Run email, SMS, and ad campaigns from a single stack.
- Shopify-First â Seamless Shopify integration designed for commerce, not just general email marketing.
- Affordable Scaling â Transparent pricing that doesnât punish growth.
- Real-Time Insights â Attribution and analytics that help you see ROI clearly.
Pricing: Starts affordable with flexible tiers that grow with your business.
If youâre looking for a tool that simplifies complexity, lowers costs, and makes ecommerce marketing future-proof, Markopolo should be your first stop.
2. Omnisend
Best for: Mid-market brands scaling fast
Omnisend combines email and SMS marketing under one dashboard. With pre-built automation templates and Shopify integrations, itâs a solid choice for fast-growing ecommerce brands.
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Why it works:
- Built-in SMS and push notifications
- Drag-and-drop automation builder
- Shopify-friendly workflows
Pricing: Free plan available. Paid tiers cheaper than Klaviyo with similar features.
3. Drip
Best for: Brands with advanced segmentation needs
Drip is a CRM and ecommerce email platform designed for complex workflows and behavioral targeting. Itâs ideal for brands that want sophisticated customer journey mapping.
Why it works:
- Advanced customer data workflows
- Shopify + WooCommerce integrations
- Visual journey mapping
4. Mailchimp
Best for: Beginners who want simplicity
Mailchimp is a beginner-friendly tool with Shopify integrations that support abandoned cart flows, purchase-based triggers, and order history segmentation.
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Why it works:
- Clean, intuitive UI
- Affordable for small lists
- Decent templates for Shopify campaigns
Limitation: Less powerful in automation compared to Klaviyo, Markopolo, or Omnisend.
Why Look Beyond Klaviyo in 2025?
Klaviyo remains strongâbut many brands are hitting walls:
- Costs rise quickly as lists grow.
- The platform is intimidating for non-technical teams.
- Deliverability isnât always consistent.
- The âemail-onlyâ focus can limit cross-channel growth.
For 2025, brands want faster, simpler, and more adaptive solutionsâand thatâs where tools like Markopolo lead the way.
What to Ask Before Making the Switch
Before choosing your Klaviyo alternative, consider:
- Are you paying for features you donât need?
- Does your team struggle with steep learning curves?
- Do you want email + SMS in one stack?
- Can your current platform adapt to changing ecommerce trends?
The best tool is the one that aligns with your brandâs goals, agility, and growth ambitions.
FAQ: Klaviyo Alternatives in 2025
1. Why should I switch from Klaviyo to another tool?
Because as your business grows, Klaviyo can become expensive and complex. Tools like Markopolo offer more affordable, AI-powered, and Shopify-first solutions without the steep learning curve.
2. Is Markopolo really better than Klaviyo?
For many modern ecommerce brandsâyes. Markopolo combines email, SMS, and ads in one stack, automates campaigns with AI, and offers clear ROI tracking. Itâs built to be simpler, leaner, and more growth-friendly than Klaviyo.
3. Can I migrate my existing Klaviyo data to Markopolo?
Yes. Markopolo supports smooth migration of your lists, automations, and customer data, so you donât lose momentum when switching.
4. What makes Markopolo different from Omnisend or Drip?
While Omnisend and Drip are strong tools, Markopolo focuses on AI-driven personalization, Shopify-first workflows, and unified cross-channel campaignsâgiving you more power without the extra complexity.
5. Which Klaviyo alternative is best for beginners?
If you want simplicity only, Mailchimp works fine. But if you want simplicity and long-term scalability, Markopolo is a better beginner-to-pro choice.
6. Is email marketing still worth it in 2025?
Absolutely. With ROI often higher than social ads, email and SMS marketing remain essential for ecommerce brands. The key is using the right tool that adapts to your growthâlike Markopolo.
Final Takeaway
Klaviyo set the stage. But in 2025, smarter platforms are leading ecommerce into the future.
If you want a lean, AI-driven, Shopify-first alternative, Markopolo should be at the top of your list. It combines automation, personalization, and cross-channel capabilities without the complexity or cost creep of Klaviyo.
Other tools like Omnisend, Drip, and Mailchimp have their merits, but Markopolo is the one redefining what modern ecommerce email marketing should look like.
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