When it comes to email commerce marketing, Klaviyo has long been a leader in the context of Shopify brands. And justifiably so. Klaviyo made shopify email marketing easier by offering powerful flows, detailed segmentation, and seamless integrations.
But if you look at 2025, not every brand needs or wants to use Klaviyo. Complexities related to pricing or performance bottlenecks warrant that businesses look for leaner and more flexible solutions.
What do brands want today in terms of ecommerce email marketing?
They want -
- Tools that combine email and sms marketing
- Tools that sync effortlessly with shopify email to improve shopify sales
- Finally, tools that help you scale email marketing commerce without the burden of too much overhead.
These demands might seem like a lot. But there are alternatives to Klaviyo that can help you achieve them.
What is Ecommerce Email Marketing?
Ecommerce email marketing entails using email campaigns to promote your products, increase sales, and retain customers. If you think of ROI, it is one of the highest marketing channels.
This channel helps you reach your existing and potential customers directly in their inbox using personalized, relevant content.
Ecommerce email marketing typically includes -
- Welcome Emails
You send this email when someone subscribes to your channel. This sets the tone between your user and the brand.
- Abandoned Cart Emails
Let’s say a customer has added something to their cart but has not checked out. They will get this email, which reminds them to complete the purchase. It might contain incentives as well.
- Post-Purchase Emails
Used to thank the customer, request reviews, upsell related products, or provide shipping/tracking details.
- Promotional Campaigns
Informing the subscribers or users about any sort of offers, seasonal discounts, special sales like Black Friday, and so on.
- Product Recommendations
Based on customer purchase history and behavior, suggest products that you might be interested in.
- Win-Back Emails
Targeting lapsed customers who haven’t purchased in a while with incentives or product updates.
Why Do Brands Use Ecommerce Email Marketing or Shopify Email Marketing?
- It’s automated and scalable.
- Converts subscribers into buyers
- Keeps your brand top-of-mind
- Helps segment customers for tailored offers
- Delivers higher ROI than social media or paid ads
It’s not just about writing emails or cold emails. It’s about connecting on a personal level with your users.
Ecommerce Email Marketing Tools Beyond Klaviyo in 2025
Before we get into the tools, here are some of the factors based on which these tools were evaluated -
- Ease of integration with shopify email workflows
- The performance of email and sms marketing campaigns
- How easy the automation is
- What is the Price-to-Performance ratio?
Let’s look at the tools -
1. Omnisend
Best for: Mid-market brands scaling fast.
With Omnisend, you get a unified email and sms marketing under one dashboard. It’s much easier to view and compare insights.
It's built specifically for ecommerce and comes with pre-built automation templates for cart recovery, product recommendations, and welcome flows.
Why does it beat Klaviyo?
- It has built-in SMS and push notifications
- Drag-and-drop automation builder makes it beginner-friendly
- Seamless shopify email integration decreases any kind of bottlenecks.
Pricing: Starts free. Paid plans are more affordable than Klaviyo with similar features.
2. Drip
Best for: If you are a brand with complex segmentation needs, this is for you.
Drip is the go-to CRM for DTC ecommerce. Behavioral targeting or targeted marketing can be complicated, especially with so many brands relying on AI tools. But very beneficial for businesses. Drip is an email marketing and ecommerce platform that removes all complications and also helps with multi-step workflows.
Why it’s a good Klaviyo replacement -
- It offers advanced customer data workflows.
- Offers seamless integration with not just shopify email but also with WooCommerce
- Provides visual journey mapping for ecommerce email marketing campaigns
Bonus: You also get strong shopify-specific templates and plug-ins that make designing workflows easier and less time-consuming for you.
3. Mailchimp
Best for: For beginners who prefer simplicity
Not everyone is an expert in designing workflows or ecommerce email marketing campaigns. Mailchimp offers simple, easy-to-use solutions for beginners.
Mailchimp had been disconnected from Shopify for quite some time. However, it’s back with new integrations that support purchase-based triggers, segmentation by order history, and abandoned cart emails.
Why is it better -
- The user interface is very simple and easy to navigate
- It’s a more affordable option for small lists
- Provides better templates for shopify email marketing
Limitation: Despite being beginner-friendly, it is less powerful than Klaviyo or Omnisend in automation depth
Comparison Table: Klaviyo Alternatives at a Glance
Why Beyond Klaviyo for Email Marketing, Ecommerce in 2025?
Klaviyo is a great tool. But it has its shortcomings. Ecommerce teams have reported that -
- Klaviyo gets expensive fast as lists grow
- The learning curve is steep for non-technical users
- Deliverability isn't always consistent
- You want more intuitive Shopify email marketing options
What to Ask Yourself Before Making a Switch?
Before switching from Klaviyo to some other email and sms marketing tool, ask yourself -
- Are you reaching feature limits that are slowing your growth?
- Are you paying for features that you don’t need?
- Is your team finding it difficult to navigate through the software?
- Does your team prefer email and sms marketing in one stack?
The right tool isn’t about having tons of features. Because honestly, you probably don’t even need these many features in the first place.
What you need to look for is alignment. Has branding changed in 2025? Can your current ecommerce marketing tool help you adapt to this change? Can it help you remain agile?
Most importantly, does it help you fulfill your branding goals?
Once you find the answers to these questions, you will find your alignment score. And then can make a decision.
Till then, keep looking and stick with us for more AI and marketing insights.
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