Using Popular TikTok Songs In Your for Marketing Campaigns in 2023

Marketing Strategy
Rafia Tabassum Sara
6 mins

Many of you use TikTok as a daily vlog, a news source, and a very reliable search engine. Yet, it's crucial to keep in mind that TikTok began as a platform for sounds.

TikTok was mostly recognized for music before it became the all-consuming social media beast it is now. After that, it combined with Musical.ly, a lip-synching service in 2018 to become the beloved app we have today.

Sound is what distinguishes TikTok, whether it is from a song, a video clip, a lip-synch, AI voiceover, or something else. In fact, according to 88% of consumers, the TikTok experience depends on sound.

Learning how to use TikTok sounds is always in your best interest, whether you're marketing your personal page or your business profile.

How to Find Music for Your TikToks

TikTok functions somewhat similarly to how hashtags function on other social media platforms. You can join a bigger debate about a trending TikTok sound by including it in your video.

You can create a lot of waves if you pick the correct sound and do something unique with it. Here's how to locate TikTok tunes that your audience will enjoy:

Your FYP

The appeal of TikTok's hot content is that it is conveniently displayed for you on your For You Page. When you open the app, there's a good probability that you'll have viral content on your FYP unless your algorithm has unusual browsing patterns.

Also, if a certain sound appears more than once on a cursory scroll, you may have a hot sound on your hands. Tap on the song (located in the bottom right) to reveal more information.

You can utilize the audio right away, share the music with friends, or add it to your favorites on the song's landing page.

But, this is also a fantastic way to determine whether an audio trend has truly become popular. You can tell whether a song is actually popular by looking at how many other TikTok videos feature that sound.

Search Bar

On the landing page for the song, you may listen to the audio right now, share it with friends, or add it to your favorites.

But this is also a great method to find out if an audio trend has gained real traction. By observing how many other TikTok videos use a particular song, you may determine its genuine popularity.

Sound Library

Although it goes without saying, the TikTok sound library is the finest source to find popular TikTok sounds.

Finding a list of suggested playlists with popular sounds is simple with the help of the sound tab. For more ideas, be sure to check out the "Featured" and "TikTok Viral" playlists.

Music Industry Resources

A song is probably hot internationally if it is trending on TikTok. As TikTok is inextricably linked to the contemporary music sector, it is advisable to follow broader trends. A song is likely to do well on TikTok if it performs well on Spotify or YouTube.

Even better, put on your music industry hat and start keeping an eye on the Billboard Hot 100 chart to discover which songs are likely to become future classics. Even on TikTok, you could follow Billboard.

3 Tips To Make Your TikTok Sound Go Viral

With a social media platform with a rapid load time, like TikTok, you most likely have three seconds to grab your audience's attention! Capturing your audience's interest early before they swipe past your video is vital for it to perform well and become viral. If there is no action until the very end, the majority of people won't watch, and your video will vanish from the pool of videos within a few hours.

  1. Popular hashtags

You can search for the most popular hashtags in your niche on TikTok. Popular TikTok hashtags help you see what other people in your industry are producing, which can increase your audience and visibility, identify competitors and potential partners, and even inspire original TikTok content.

  1. Get people watching it in loop

Why not satisfy the demands of the audience to improve your TikTok views? One way to do this is to have some sections of the video need a second watch. For people to watch, read, or understand certain passages the first time around, they may be moving too quickly.

To find your unique style, we advise you to try out several video genres. The convenience of being able to capture and post videos of anything makes this website appealing. You never know which one may go viral and appear on more than 500,000 users' "For You" tab. Thus, use your creativity to develop your own unique style of TikTok videos.

  1. Be Creative and Consistent

Following a relatively predictable posting schedule is crucial when creating a TikTok strategy. Quantity is less significant than consistency. To release two films each week every day for a month would be a poor plan. If all you manage to do is confuse your followers, they can be fast to unfollow you if they don't see any new content from you.

Create some specific video templates that you can use again. For instance, you should make TikTok flicks using ominous audio excerpts from an episode if you want to promote your podcast. Create a trailer for your YouTube video using the most interesting parts, then post it to TikTok.

  1. Make Short Videos

TikTok is a popular tool for sharing brief videos. If you use up all the seconds, people will scroll over a longer, less informative video. Viewers are more likely to watch a 15-second video on this platform than, say, a 1-minute one.

  1. Choose an ideal time to post

When you utilize TikTok to raise the awareness of your business, you have to contend with competition from many various brands. The user feed does not rank all of TikTok's videos. If you want to get viewed on TikTok, knowing when to upload is essential. You'll benefit if you become familiar with the platform's features and how it introduces you to new friends and followers.

Due to its high engagement levels, TikTok has become one of the most popular social networking sites. The platform's commitment to supporting the development of tiny specialized communities, its sizeable library of well-known songs, and its trend-worthy impacts are a few factors that have led to its success. But, one of the key benefits of adopting this platform is that success can be achieved quickly and without years of steady growth.

With these strategies, this is a fantastic time to start. Yet you need skill to fully fulfill the potential of your brand. The most well-liked TikTok movies are distinctive, odd, and occasionally even weird. That is a challenging task. Hence, every company should draw inspiration from the most popular videos in its niche market.

So, knowing how to utilize music for your TikToks might be the trick that has been missing in your TikTok marketing strategy. But with this article, we hope we made it a bit easier for you!

Want to know how to develop a great TikTok marketing strategy in 2023? Check out this post.

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