Increased ROAS by 227% form Meta Ads after using the Markopolo Enterprise Solution
About, Story and Solution
Loppoticha.com is an online retailer of premium child furniture originating from Belgium, offering a wide range of high-quality furniture for children, including cribs, dressers, desks, and more. Their furniture is made from the finest materials and is designed to be both functional and stylish.
The primary target customers of loppoticha.com are young well-established parents who want the best for their children whether in terms of safety or in terms of living environment. An ideal customer of loppoticha.com typically spares no expense for their children to have a beautiful and safe environment that inspires creativity.
The Problem of Loppoticha.com
The primary problem loppoticha.com faced in their digital ad campaigns were two fold -
Firstly, their return on overall ad spends were really low, to the point that the amount spent on ads were close to wiping out the revenue generated through the ads. Case in point, the total ad expenditure in the last 3 campaigns was €786.55, whereas the total revenue generated was €235.96, which led to an ROAS of 0.3 - a really low figure for ad campaigns. This essentially meant that their ad campaigns were largely ineffective in effectively converting their target audience into customers.
Secondly, their conversion rate and average order value was really low, meaning that not only were fewer people buying from the retailer who came through the ads, they also tended to buy less from the retailer, thus decreasing the overall revenue generated through the ad campaign.
How Markopolo AI Improved The Ad Campaign Performances
Once the retailer bought a business tier subscription to Markopolo AI, we immediately assigned a campaign manager to their ad campaigns and ad accounts and took the following steps -
Launching 5 different sets of ads, with specific variations in creatives and targeted audiences in order to find the perfect mix of ad sets for loppoticha.com.
Conducting a wide range of AB testing across different elements of the landing pages to determine the perfect landing page of the website for the ad campaigns.
Implementing a complete campaign funnel to ensure that conversion is taking place through the ad campaigns
Redesigning the conversion event tracking to ensure proper tracking of conversions across the duration of the campaigns
Before loppoticha.com adopted Markopolo to manage its ad campaigns, most of the campaigns resulted in poor conversion rates and high CPC costs. However, through Markopolo’s efforts, the retailer was able to increase its ROAS by 227%, and decreasing its CPC costs by a staggering 96%.