Loppoticha.com is an online retailer of premium child furniture originating from Belgium, offering a wide range of high-quality furniture for children, including cribs, dressers, desks, and more. Their furniture is made from the finest materials and is designed to be both functional and stylish.
The primary target customers of Loppoticha are young well-established parents who want the best for their children whether in terms of safety or in terms of living environment. An ideal customer of loppoticha.com typically spares no expense for their children to have a beautiful and safe environment that inspires creativity.
The primary problem loppoticha.com faced in their digital ad campaigns were the following -
Their return on overall ad spends were abysmally low, to the point that the amount spent on ads didn't generate any revenue whatsoever. Case in point, the total ad expenditure in the last 4 campaigns was €862.31, the reach of these campaigns were 221363, whereas the ROAS was 0 - a disastrous figure for ad campaigns. This essentially meant that their ad campaigns were completely ineffective in converting their target audience into customers.
Once the retailer bought a business tier subscription to Markopolo AI, we immediately assigned a campaign manager to their ad campaigns and ad accounts and took the following steps -
Before adopted Markopolo to manage its ad campaigns, most of the campaigns resulted in poor conversion rates and high CPC costs. However, through Markopolo’s efforts, the retailer was able to increase its ROAS by 522%, and decreasing its CPC costs by a staggering 50%. At the same time, Markopolo revitalized the dead campaign efforts with an astonishing 0 ROAS to a final ROAS of 5.22 times.
Markopolo automates your ad management routine so you
can focus on reaching results, faster.