The most important thing Markopolo had to consider here to provide an analysis that encompasses all the marketing issues, a 360-degree solution based on data analytics. With the help of social listening, we did a complete trend analysis to detect if there’s any particular feature or product that’s creating a buzz in the industry. To develop effective and efficient business processes, we examined the competitive scenario. Competitive intelligence is significant because it assists a brand in understanding its competitive environment, as well as the constraints and possibilities that it exists. We analyzed the Net Sentiment and Net Promoter Score of Transcom Electronics and its close competitors. This provided information about who are doing well in the same market and why that is happening. Results
Our analysis played a pivotal role in the strategic business planning of this reputed brand. Markopolo is always prepped to give the best of artificial intelligence and powerful analytics to our clients. Be a part of the innovative flow, know and grow!