Markopolo vs. Opteo: Discover an Opteo Alternative That Delivers Superior Performance!

Opteo might be your go-to choice for Google Ads but what if you want to launch your ad campaigns on platforms other than Google Ads? That’s where Markopolo comes in. Markopolo with its omnichannel campaign flow, ad rule automation, Mark Tag and many other features outshines Opteo in this regard.
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7 Day Free Trial • Use it for first few campaigns, See the result then believe it

What is the pain point for your target users?

Ecommerce Sellers

  • eCommerce is getting more complicated as they try to grow their business with countless channels.
  • Needs to efficiently manage multiple marketplaces based sales funnel and omnichannel campaigns daily
  • Unable to recapture lost audiences

For Large Retail/FMCG/CPG Brands

  • Need to continue scaling their business in multiple eCommerce marketplaces.
  • Requires to efficiently manage multiple marketplace based sales funnel and omnichannel campaigns on hourly basis
  • Too many working hours and revenue lost in maintaining a large marketing team with a low ROI.
  • Unable to recapture lost audiences


  • Managing hundreds of campaigns in an efficient way requires machine learning based automation
  • Maximum capacity of client serving is proportionate to human resource headcount
  • Needs to best utilize client's media buying spend

How are they currently managing this?

They are using some of our competitors like Madgicx, Trapica, Adespresso and Adzooma. With walled gardens such as Apple's privacy focused barriers, 3rd party data based optimizations/targeting has become almost obsolete. Users need to harness the power of a direct and trusted relationship with their customers. It's time to design a new way to grow marketing stacks. Additionally, the need to rethink existing ad management solutions architectures' in terms of productivity and scalability of marketing teams.

Markopolo saves the day!

Markopolo is a first-party data-based marketing stack, powered by MarkTag that can recapture lost audiences across platforms due to cookie loss, ensuring a direct lift in Revenue. Currently, we're supporting omnichannel campaigns on Facebook, Instagram, Google, YouTube, TikTok and Linkedin. Perform optimizations to increase sales while lowering costs and Automate daily actions to focus on strategy.


Markopolo offers two types of plans: Self Serve and Enterprise

Self Serve:
Starter: $47/month
  • Auto Optimization
  • Automation Rules
  • Combined Dashboard
Growth: $152/month
  • Everything in starter
  • MarkTag
  • UTM Based Tracking
  • Campaign Grouping
  • Brands/Workspaces
Book a demo today

Opteo pricing

Basic: $99/month

Professional: $199/month

Agency: $399/month
Enterprise: $799/month

With all of these plans, you get a limit on ad spend based on the plan you choose and the Basic plan does not offer any Google Ads reports.

Markopolo offers performance reports for all of its users. This way, users can take data-driven decisions while running their ad campaigns and conduct successful advertising across numerous platforms.

Why Markopolo?


Mark Tag is a server-side pixel that enables the collection of first-party audience data, allowing you to bypass cookie loss and retarget your audience precisely.

With improved data, you can reach a greater number of potential customers, leading to an increase in revenue. Moreover, it is compatible with all platforms and integrates them into a direct data funnel. All the collected data is presented in a convenient dashboard, and event data can be used to create tailored audiences.
Omnichannel Campaign Creation

Markopolo, allows you to create not only Google Ads but much more!

Markopolo is the ultimate solution for you if you are looking to run ad campaigns on different platforms. Markopolo currently supports Google, Facebook, Instagram, Linkedin and TikTok integration. More platforms are being added frequently.
Shopify Integration

Markopolo allows you to fetch product information from Shopify and use that to create ad copies, creatives and also reports.

For Shopify store owners, Markopolo is an excellent option because you can import products from Shopify to create product-based ads and use Shopify metrics when you’re running campaigns using Markopolo You can have complete control and create custom rules for your specific campaigns, ad sets and ads so that it behaves just the way you want. We also have a prebuilt strategy section for beginners to get along with ease. Markopolo is bringing in new features every other day to make digital ad marketing easy for you. It is a great option because of its specific data-driven metrics and successful audience targeting.

All the tools and strategies you need in one convenient spot!

A preview of Markopolo's product homepage.

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