Markopolo vs. Optimizely - Which Is the Ultimate Solution of Tomorrow?

Marketing automation enhances your marketing initiatives. And if you and your rivals must carry out similar complicated marketing tasks, some of your competitors are likely to utilize marketing automation already to grow their organizations. Now, how do you choose the best tool for your business? We will differentiate between the best tools out there - Optimizely and Markopolo
Try Markopolo today
7 Day Free Trial • Use it for first few campaigns, See the result then believe it

What is the pain point for your target user?

Ecommerce Seller

  • eCommerce is getting more complicated as they try to grow their business with countless channels.
  • Needs to efficiently manage multiple marketplaces based sales funnel and omnichannel campaigns daily
  • Unable to recapture lost audiences

For Large Retail/FMCG/CPG Brands

  • Need to continue scaling their business in multiple eCommerce marketplaces.
  • Requires to efficiently manage multiple marketplace based sales funnel and omnichannel campaigns on hourly basis
  • Too many working hours and revenue lost in maintaining a large marketing team with a low ROI.
  • Unable to recapture lost audiences


  • Managing hundreds of campaigns in an efficient way requires machine learning based automation
  • Maximum capacity of client serving is proportionate to human resource headcount
  • Needs to best utilize client's media buying spend

How are they currently managing this?

They are using some of our competitors like Madgicx, Trapica, Adespresso and Adzooma. With walled gardens such as Apple's privacy focused barriers, 3rd party data based optimizations/targeting has become almost obsolete. Users need to harness the power of a direct and trusted relationship with their customers. It's time to design a new way to grow marketing stacks. Additionally, the need to rethink existing ad management solutions architectures' in terms of productivity and scalability of marketing teams.

Markopolo saves the day!

Markopolo is a first-party data-based marketing stack, powered by MarkTag that can recapture lost audiences across platforms due to cookie loss, ensuring a direct lift in Revenue. Currently, we're supporting omnichannel campaigns on Facebook, Instagram, Google, YouTube, TikTok and Linkedin. Perform optimizations to increase sales while lowering costs and Automate daily actions to focus on strategy.


Markopolo offers two types of plans: Self Serve and Enterprise

Self Serve:
Starter: $47/month
  • Auto Optimization
  • Automation Rules
  • Combined Dashboard
Growth: $152/month
  • Everything in starter
  • MarkTag
  • UTM Based Tracking
  • Campaign Grouping
  • Brands/Workspaces
Try free for 7 days

Optimizely offers many plans you can buy, which consist of:

  • Start (Free)
  • Manage ($79/user/month)
  • Create
  • Orchestrate

For the Create and Orchestrate plans, you’re required to contact Optimizely to get the exact price directly.

Why Optimizely?

Compatible with mobile web

Without going through the app review procedure, it enables you to make changes to an app that has already been uploaded to the Apple app store. This enables you to make changes, adjustments, and upgrades to live apps more quickly.

Set of developer tools

Optimizely offers great support for developers around the world by creating a dependable developers’ community. Developers around the world can connect with each other to learn about Optimizely concepts and APIs by communicating through blogs, discussions, and Slack channels. 

If the unique offerings by Optmizely are something you were looking for, you should definitely go for it. Markopolo is the go-to solution for marketers around the world looking to make social media ad campaigns easy for them. 

Why Markopolo?


Mark Tag is a server-side pixel that enables the collection of first-party audience data, allowing you to bypass cookie loss and retarget your audience precisely.

With improved data, you can reach a greater number of potential customers, leading to an increase in revenue. Moreover, it is compatible with all platforms and integrates them into a direct data funnel. All the collected data is presented in a convenient dashboard, and event data can be used to create tailored audiences.
Omnichannel Campaign Creation

Markopolo, allows you to create not only Google Ads but much more!

Markopolo is the ultimate solution for you if you are looking to run ad campaigns on different platforms. Markopolo currently supports Google, Facebook, Instagram, Linkedin and TikTok integration. More platforms are being added frequently.

Manage Your Marketing Using a Single Platform

Online marketing may be time-consuming. Allow Markopolo to handle the technical aspects while you enjoy increased reach and a substantial boost. 
Book a Demo Today
Claim your 30 minute free call now!

15 Day Free Trial • Use it for first few campaigns, See the result then believe it

Search Pivot