If you are running a small business, you need to use every advantage at your disposal. AI sales automation transforms your business into a well-oiled machine. Imagine lead nurturing, follow-ups, insights, etc., everything is automated. 

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“The more we reduce ourselves to machines in the lower things, the more force we shall set free to use in the higher.”

Anna Brackett, American Philosopher

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The more you read this quote, the more you will understand its relevance in the current world, where everything is digital. Embracing automation will only level the playing field for you against big competitors. 

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And to prove this advantage to you, we’ve come up with 10 benefits that sales automation ai provides for your business. 

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1. Supercharged Productivity

When you’re a small business owner, you have to take on multiple roles. You will often find yourself doing customer service, marketing, and even sales calls. Although hustle sounds great in theory, it’s very draining in reality. But the good news is, you can use a sales automation platform to offload a lot of repetitive tasks - 

• Data entry into CRMs
• Client follow-ups via email
• Scheduling back-to-back meetings

Sales professionals save up to 2 hours and 15 minutes every day using automation for their tasks. All these free hours mean more time for selling. Maybe you could close an extra deal this week!

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2. Smarter Lead Prioritization

Leads might mean a big thing for you, but you will have to understand that not every lead is equally valuable. So, how to understand which lead is better than the other? 

Each lead has thousands of data points, such as website visits, email conversations, social signals, etc. Artificial intelligence for sales analyzes these data points and assigns scores to leads. The ones with the highest points are your hottest targets. 

Focusing your energy on high-yielding prospects gives you better returns. 

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3. Outreach Personalization

The open rate and CTR of personalized emails are 29% and 41% higher, respectively, compared to generic ones. 83% of B2B marketers have reported better lead generation because of personalization.

Personalization can increase your revenue by up to 25%. The stats in favor of personalized marketing or sales are insane, the more you look at them.  

But you might be thinking that pulling off personalized outreach at a large scale might be difficult and costly. Well, not anymore. Tools like Nabiq or ZoomInfo can do it in a few steps. 

How does a sales automation platform work with outreach personalization? 

• Analyzes customer preferences based on past interactions
• Takes industry-specific insights into account
• Adjusts the tone based on the stage in the sales journey

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4. Automation in Scheduling

Coordinating calendars to set up calls or meetings takes up a lot of time. But with the best sales automation software, you can easily sync your calendar and your prospect’s calendar. This means they get slots based on availability in real time.  

Clients always appreciate simplicity. And you get to skip the tedious process every day. 

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5. Real Time Insights and Forecasting

People glorify how sales reps often make decisions based on gut feeling. A few exceptions aside, guesswork doesn’t work in your favor.

For growth, you need to analyze customer touchpoints - calls, emails, website activity - and make decisions based on this data. With ai sales automation - 

• You get access to interactive dashboards detailing the client journey
• You can forecast revenue with uncanny accuracy
• Most importantly, you get churn risk alerts and make adjustments accordingly.

Sales automation AI gives you key statistics that paint a solid picture of your sales activities and where you can improve. 

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6. Cost Effectiveness and ROI

Small businesses need to account for every dollar because they don’t have ready access to funds. AI sales automation reduces your admin costs, saves you time, and improves your retention. Ultimately, you start reporting better ROI by using the right sales automation platform. 

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7. Scalability

Growth doesn’t mean only an increase in revenue, but also data and complexity. Sales teams often break under such strain. The obvious solution is to hire more people, but that just adds to the cost. Not to mention infrastructural improvements to accommodate more people. 

But with the best ai for sales - 

• You can easily handle thousands of leads every day
• You can adjust your scoring models when expanding into new markets
• You can also integrate with many new tools

So, work volume isn’t an issue anymore. 

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8. 24/7 Availability

Your website never sleeps, meaning prospects are continuously engaging with your business across different timelines. So, your sales shouldn’t sleep either. A sales automation platform maintains customer engagement 24/7.

Furthermore, it can qualify leads after hours, book meetings automatically, and answer FAQs automatically. So, you never miss out on an opportunity. 

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9. Enhancing Customer Satisfaction  

Satisfied customers become repeat buyers - the ultimate target for every business. And customers are happy when they get importance and timely responses. 

Artificial intelligence for sales - 

• Focuses on proactive outreach when renewal dates arrive
• Gives personalized product and content recommendations to clients
• Always pays attention to customer requests and queries

With sales automation ai leading the charge, customers never feel out of the loop. This immediately increases brownie points for you in the customer’s mind. 

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10. Competitive Differentiation

Small businesses need strategies to compete in a pool of sharks. One of the best strategies is to do similar things that your competitor does, but in a different way. AI sales automation gives you that scope. 

A sales automation platform creates differentiation between you and a sales team using spreadsheets and sticky notes for their day-to-day tasks. And with AI gradually advancing, that differentiation will continue to widen over time. 

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Making the Right Decision

McKinsey, Salesforce, and many other popular platforms have always talked about how large the impact of sales automation ai is. If you have the best sales automation software, the opportunities are endless. 

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But to grab those opportunities, you need to start investing in ai sales automation today!