Amazon Ads vs. Markopolo Ai

Miscellaneous
Rafia Tabassum Sara
3 mins

What are Amazon Ads?

Similar to pay-per-click ads on Google, Amazon Ads only charges vendors when customers click on their adverts (regardless of whether or not the product actually sells).

Amazon's advertising revenue is expanding quickly, especially as the company diversifies its product offerings throughout its ecosystem. Sellers can now target consumers on platforms like Amazon.com, Fire TV Sticks, IMDb.com, Kindles, Freedive, apps, and other websites, apps, and websites using the Amazon DSP (Demand Side Platform).

What is Markopolo Ai?

Markopolo.ai provides an all-inclusive marketing answer for e-commerce companies. With the use of an AI-powered creative assistant, it enables users to build and manage campaigns across numerous platforms, including Meta, Google, TikTok, LinkedIn and Amazon. To assist consumers utilize their advertising budget more, it also offers comprehensive analytics and optimization options.

Markopolo Exclusive features

Nucleus: your very own AI assistant

Whenever a campaign fails to deliver, Nucleus comes to your rescue and gives you suggestions based on ad performance. Nucleus was developed by Markopolo to make sure your campaigns are performing as per or beyond your expectations. You can choose to pause, resume or make changes to your underperforming campaigns based on AI suggestions given by Nucleus.


Mark Tag

Mark Tag is a server-side pixel that enables the collection of first-party audience data, allowing you to bypass cookie loss and retarget your audience precisely. 

With improved data, you can reach a greater number of potential customers, leading to an increase in revenue. Moreover, it is compatible with all platforms and integrates them into a direct data funnel. All the collected data is presented in a convenient dashboard, and event data can be used to create tailored audiences.

Ad Maker

Markopolo comes with your own ad maker using which you can create ad copies. Our AI assistant provides you with several AI-generated copy suggestions from which you can choose the one that suits your goals better.

Why use Amazon Ads?

Filters

In order to drill down into certain campaigns based on chosen benchmarks, vendors can add a variety of filters to the campaign manager. In order to see the overall influence of their choices, its variations over time, and the individual contributions of campaigns, items, or keywords, filters can change the data in the chart, the data table, and the totals. Filters can be used to examine particular performance drivers, examine underperforming campaigns and keywords, or find bid and budget changes that will help them achieve their business objectives.

Performance Dashboard

In order to monitor campaign and keyword performance over time and aid in better optimization decisions, vendors have interactive performance dashboards. Without having to download and combine bulk campaign performance reports, you can rapidly visualize your relative performance over time and spot trends in a graph style by choosing up to two criteria. The graph view will automatically change as you click on specific campaigns.

Markopolo or Amazon Ads?

With Markopolo, you’re getting exclusive features like AI assistance, a simplified dashboard, and auto-optimization. Launching ads on Amazon using Markopolo is easier for new business owners because our UI is built in a much more simplified form. You’re getting an omnichannel report about how your campaigns are performing across all your social media channels, allowing you to make better decisions about your budget allocation.

You will also be able to obtain high-performing keyword suggestions for your ads while using Markopolo. Whereas with other tools, you need to search for trending keywords using third-party tools. Markopolo truly provides you with an all-in-one simplified solution when it comes to digital ads.

Costing

Markopolo.ai offers a 7-day free trial, after which you can choose from two categories of subscriptions - Self Serve and Enterprise. The pricing tier for the self-serve category is - Starter ($47/month) and Growth ($152/month). The Enterprise category of subscription is specially made for B2B clients and has three tiers of pricing - Starter ($999/month), Growth ($1999/month), and Evolution ($2999/month). Each tier comes with different features and limits on the number of campaigns, platforms, ad spend, and users. 

As for Amazon Ads, you can begin advertising at no more than $5 to $10 per day, although most successful campaigns cost at least $50 to $100 per day. There is no correct daily budget.

If you’re looking to launch Amazon Ads without much hassle and with all the benefits of AI assistance and auto-optimization, Markopolo is the right choice for you. Amazon Ads is a great tool to promote your product on their platform as well.

Want to know how Markopolo compares to TikTok Ads? Check this out.

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