TikTok Ads vs. Markopolo Ai

Miscellaneous
Rafia Tabassum Sara
3 mins
TikTok Ads

With TikTok Promote, a paid option, you can advertise your video content to increase website traffic, video views, or new followers. Before beginning your promotion, choose an audience, specify your spending limits, and plan the length of your advertisement.

What is Markopolo?

Markopolo.ai provides an all-inclusive marketing answer for e-commerce companies. With the use of an AI-powered creative assistant, it enables users to build and manage campaigns across numerous platforms, including Meta, Google, TikTok, LinkedIn, and Amazon. To assist consumers utilize their advertising budget more, it also offers comprehensive analytics and optimization options.

Markopolo Exclusive features

Ad Maker

Markopolo comes with your own ad maker using which you can create ad copies. Our AI assistant provides you with several AI-generated copy suggestions from which you can choose the one that suits your goals better.

Mark Tag

Mark Tag is a server-side pixel that enables the collection of first-party audience data, allowing you to bypass cookie loss and retarget your audience precisely. 

With improved data, you can reach a greater number of potential customers, leading to an increase in revenue. Moreover, it is compatible with all platforms and integrates them into a direct data funnel. All the collected data is presented in a convenient dashboard, and event data can be used to create tailored audiences.

Simplified UI/UX

Markopolo is built in a way so every user can use the paid promotion feature of TikTok with simple steps. The tool is very easy-to-use making it easy for new users to promote their content with only a few clicks.

Nucleus: your very own AI assistant

Whenever a campaign fails to deliver, Nucleus comes to your rescue and gives you suggestions based on ad performance. Nucleus was developed by Markopolo to make sure your campaigns are performing as per or beyond your expectations. You can choose to pause, resume or make changes to your underperforming campaigns based on AI suggestions given by Nucleus.

TikTok Ads Features

Targeting

Using TikTok Ads, you can target your audience from multiple dimensions. For example, demographics, interests, behavior, device, etc. You can also take leverage of Smart Targeting, which provides you with advanced targeting options.

Automated Rules

You may use TikTok Ads Manager's Automated Rules to build rule-based actions that automatically manage and check your campaigns, ad groups, and ads.

Automated Rules allow you to continuously monitor your campaigns and modify them in response to the conditions you define. You can construct a custom formula made up of conditions and actions to create an Automated Rule. Alternately, you could utilize a pre-made template.

The circumstances of the rule will specify when it is applied, and the action of the rule will specify the task you need to do.

Comment Management Tool

TikTok developed the Comment Management Tool to assist marketers in keeping track of the comments people leave on their advertisements. They may read, export, conceal, and filter the comments left on their advertising using this all-in-one suite, which is accessible right from TikTok Advertising Manager.

Costing

Markopolo.ai offers a 7-day free trial, after which you can choose from two categories of subscriptions - Self Serve and Enterprise. The pricing tier for the self-serve category is - Starter ($47/month) and Growth ($152/month). The Enterprise category of subscription is specially made for B2B clients and has three tiers of pricing - Starter ($999/month), Growth ($1999/month), and Evolution ($2999/month). Each tier comes with different features and limits on the number of campaigns, platforms, ad spend, and users. 

TikTok's cost per 1000 views (CPM) for advertisements is $10. They also mandate that you fund a campaign with a minimum of $500. 

Markopolo or TikTok Ads?

With Markopolo, you’re getting exclusive features like AI assistance, a simplified dashboard, and auto-optimization. Launching ads on TikTok using Markopolo is easier for new business owners because our UI is built in a much more simplified form. You’re getting an omnichannel report about how your campaigns are performing across all your social media channels, allowing you to make better decisions about your budget allocation. 

TikTok Ads is a great tool to promote your content across the platform. But if you’re looking for a simplified and optimized marketing solution for your TikTok account, Markopolo is your ideal choice. 

Want to know how Markopolo squares off against Amazon Ads? Click here.

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