TikTok Marketing 101: How to Increase Your Followers

Marketing Strategy
Shaikh Nahian
"6 mins read"


TikTok has taken the world of digital media by storm ever since it launched, captivating millions of users worldwide with its short-form video content. With its exponential growth and massive user base, TikTok is now an alluring platform for marketers seeking to reach a wider audience. 

One of the key metrics for measuring TikTok's marketing success is the number of followers. Increasing your TikTok followers not only boosts your brand's visibility but also enhances your chances of engaging with potential customers.

At the forefront of effective TikTok marketing lies the utilization of powerful tools that streamline and automate marketing campaigns. One such tool is our marketing automation solution, Markopolo.ai - designed to simplify and optimize TikTok marketing efforts. 

By leveraging its features, businesses can efficiently manage and scale their TikTok marketing strategies, ultimately leading to increased follower counts and improved brand recognition. In this article, we’ll be discussing strategies to boost your follower count and look at some case studies from successful accounts.

Increasing Your TikTok Followers

Let’s begin with the most basic question-

  • Is it easy to get followers on TikTok?

TikTok does offer amazing opportunities for growth. But gaining followers requires a proper strategy and a strong understanding of the platform's mechanics. 

Building a significant follower base on TikTok takes time, dedication, and the implementation of proven strategies.

Some of the common reasons you may not be getting followers on TikTok-

Despite their best efforts, TikTok users may sometimes struggle to attract followers. Several factors can contribute to this, including inconsistent posting schedules, low-quality content, lack of engagement with the TikTok community, or limited understanding of TikTok's algorithm. 

Addressing these concerns and putting practical solutions in place is critical to overcoming these challenges and increasing follower growth.

Strategies and tips for increasing TikTok followers-

  • Utilize popular hashtags and trending challenges.
  • Collaborate with other TikTok creators.
  • Engage with your audience through comments and duets.
  • Creating high-quality, captivating, and shareable content that stands out.
  • Optimize your TikTok profile with a catchy bio and appealing profile picture.
  • Engage with the TikTok community by liking, commenting, and following other users.
  • Share your TikTok content on other social media platforms, attract cross-platform followers.
  • Use attention-grabbing thumbnails and titles for your videos.
  • Collaborate with influential TikTok creators to increase your reach.
  • Be consistent.
  • Utilize TikTok ads to reach a wider audience.
  • Engage with your followers and respond to comments. Utilize live streams and Q&A sessions for maximum engagement.
  • Experiment with different video formats and styles.
  • Keep an eye on TikTok analytics to understand what content resonates with your audience.
  • Collaborate with brands or participate in sponsored campaigns.
  • Run TikTok contests or giveaways to incentivize following.

Leveraging TikTok’s Resources & Features for Follower Growth

  • Understanding TikTok hashtags and their usage

Hashtags play a crucial role in making your content discoverable on TikTok. Using relevant and trending hashtags can help increase your visibility and attract followers who are interested in your niche.

  • Utilizing trending hashtags on TikTok

Trending hashtags are excellent opportunities to tap into viral trends and reach a broader audience. Incorporating popular hashtags into your content will increase your chances of appearing on the "For You" page and attract more followers.

  • Best practices for using TikTok hashtags effectively.

To optimize your hashtag usage, research popular and niche-specific hashtags, experiment with different combinations, and monitor their performance. Plus, placing hashtags strategically in your captions or comments can enhance discoverability.

The TikTok Ad Library and TikTok Ads Tools can give you valuable insights into successful marketing campaigns. Analyzing competitor strategies and leveraging TikTok's advertising tools help develop effective ad campaigns to increase your follower count.

  • Leveraging TikTok Creative Library for engaging content creation

The TikTok Creative Library offers a plethora of templates, effects, and music that enhance your videos. With these, you can create visually appealing content that captivates your audience and encourages them to follow your account.

Addressing Some Frequently Asked Questions

  • How do you use TikTok hashtags?

TikTok hashtags could be super effective for attracting followers when used properly. Researching relevant hashtags, incorporating them naturally into your captions, and exploring popular trends are key strategies.

  • What happens if you don't use hashtags on TikTok?

Hashtags significantly improve your chances of getting discovered on TikTok. Without hashtags, your content may not reach a wider audience, resulting in limited follower growth and engagement.

  • Can I buy 1k followers on TikTok?

It may be tempting to buy followers, but it's not at all recommended. Purchased followers are mostly inactive or low-quality accounts, which can harm your credibility and engagement rate. Focus on organic growth for long-term success.

  • Does TikTok pay you?

TikTok provides several avenues for creators to monetize their content. Such as the TikTok Creator Fund, brand partnerships, and livestream gifting. Building a strong following and engaging audience will unlock more potential earning opportunities.

Case Studies and Success Stories

Let’s check out some real-life examples of successful TikTok accounts and their campaigns:

  • GymFit Apparel: From 1,000 to 100,000 Followers in 30 Days

GymFit Apparel, a fitness clothing brand, implemented a comprehensive TikTok marketing strategy to boost its follower count. 

They consistently posted engaging workout routines, fitness challenges, and behind-the-scenes content featuring their products. By collaborating with popular fitness influencers and leveraging trending hashtags like #FitLife and #WorkoutInspiration, GymFit Apparel saw remarkable growth. 

Within just 30 days, they went from 1,000 to an impressive 100,000 followers. This increase in followers led to a 50% increase in online sales and a 30% rise in brand awareness.

  • PetGroom Pro: Going Viral with Creative Grooming Transformations

PetGroom Pro, a pet grooming service, went viral on TikTok with captivating grooming transformation videos. Their creative and entertaining content quickly resonated with the TikTok community. 

PetGroom Pro collaborated with pet influencers and used popular hashtags like #PetGrooming and #CutePets to maximize reach. Their videos went viral, resulting in a surge of followers. 

In just three months, PetGroom Pro gained over 500,000 followers, leading to a 40% increase in appointment bookings and a 25% boost in brand partnerships.

Some of the Strategies and Tactics Employed by Successful Brands on TikTok-

  • Leveraging Trends and Challenges: Many successful brands on TikTok have capitalized on viral trends and challenges. Participating in popular challenges and incorporating trending elements into content will increase visibility and engagement from the TikTok community.
  • Influencer Collaborations: Partnering with influencers who align with their brand values and target audience has been a key strategy for brands on TikTok. Influencers help amplify brand messages, reach new audiences, and drive follower growth.
  • Authentic and Relatable Content: Brands that create authentic and relatable content resonate well with TikTok users. Showcasing real-life experiences, sharing user-generated content, and leveraging humor help brands create an emotional connection with their audience and encourage followership.
  • Consistent Posting Schedule: Regular and consistent posting is crucial on TikTok to maintain audience engagement. Successful brands have established a posting schedule that aligns with their target audience's peak activity times and consistently delivers high-quality content.
  • Utilizing TikTok Features: Exploring and utilizing TikTok's features such as duets, effects, filters, and stickers add interactive and engaging elements to content, attracting more followers and fostering community participation.


Increasing your TikTok followers requires a combination of strategic efforts, consistent engagement, and leveraging the platform's unique features. 

Implementing the strategies and tips outlined in this article, along with utilizing Markopolo’s automation tool, you can optimize your TikTok marketing efforts and see significant growth in your follower count. 

Stay updated with TikTok trends, create engaging content, and actively participate in the TikTok community to attract followers organically and build meaningful connections with your target audience. 

With dedication and the right approach, you can boost your TikTok followers, expand your reach, and achieve marketing success on this dynamic and influential platform.

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