LinkedIn : The power of blue

Shaikh Nahian
6 mins

LinkedIn has evolved into an essential tool for professionals to connect, network, and find job opportunities. But have you ever considered the impact of its brand colors, especially the iconic blue? LinkedIn's significance goes beyond its functionality; it's also a powerhouse when it comes to branding, and its iconic blue color plays a crucial role in this.

In this post, we'll explore the power of blue in LinkedIn's branding and its significance in conveying trust, professionalism, and loyalty.  We'll also dive into the meanings behind LinkedIn's logo colors, the In icon, and other LinkedIn symbols, and explain how you can optimize your LinkedIn profile to enhance your professional presence online. 

So, let's dive into the world of LinkedIn and discover the power of blue.

The Meaning of LinkedIn Logo Colors

The logo colors of LinkedIn are instantly recognizable, with a blue "in" symbol next to the company name. Blue is the most prominent hue in LinkedIn's branding, and for good reason. Since LinkedIn's goal is to establish a professional networking platform, the color blue's associations with dependability, professionalism, and trust are ideal.  

The hex code for LinkedIn blue is #0077B5 and is frequently used across the platform to imply authority and credibility.

Nevertheless, LinkedIn's branding extends beyond just the color blue. Purple is a crucial color on the platform that stands for imagination, creativity, and innovation. It's frequently used to draw attention to specific parts of profiles or to denote premium features. Also, people who are currently hiring tend to use a purple circle around their profile pictures on LinkedIn.

LinkedIn's branding is incredibly powerful, and its logo colors play a vital role in creating a strong visual identity. 

Blue represents trust and professionalism, and purple represents creativity and innovation. These colors, combined with black, white, and gray, create a sense of cohesion and recognizability.

Exploring LinkedIn Icons and Symbols

Along with its iconic blue color, which represents professionalism, trust, and reliability, LinkedIn also uses various symbols and icons to enhance its user experience

The most well-known LinkedIn symbol is undoubtedly the "in" icon, which we see on the platform's logo, as well as on share buttons and other social media icons. 

This symbol represents "connection" and is a nod to the platform's primary purpose: connecting professionals with one another.

It is a simple blue square with the white letter "in" in the center. This icon is the primary logo for LinkedIn, and it is used in various places on the platform, including the login page, the mobile app, and the website header.

If you're looking for more LinkedIn icons and symbols to use in your marketing materials, the good news is that there are plenty available. LinkedIn offers a library of 107 free LinkedIn icons in all design styles that you can download and use in your projects. These icons cover everything from social media links to resume icons, and they can help make your profile stand out from the crowd.

The Power of Blue: Similar Brands that Use the Same Color Scheme

LinkedIn's blue color scheme isn't just iconic, it's also a smart choice for building a strong brand image. Many other successful brands have recognized the power of blue and used it to convey trust, loyalty, and professionalism. Facebook, Dell, and Ford are just a few examples of companies that have incorporated blue into their branding.

But why is blue so popular in branding? 

The psychology behind the color suggests that blue has calming and soothing effects on the human brain, making it a popular choice for brands that want to convey a sense of reliability and stability. 

Plus, studies have shown that people tend to associate blue with competence, intelligence, and honesty. 

So if you're looking to build a brand that inspires trust and loyalty, consider incorporating some of LinkedIn's iconic blue into your branding.

How to Get a Blue Mark on LinkedIn

Getting a blue tick mark on LinkedIn is a great way to establish credibility and legitimacy on the platform. 

The blue mark indicates that a profile is authentic, and you will see it on the profiles of almost every well-known public figure, celebrity, or brand. 

Here's how you can get a blue tick mark as well as establish yourself as a legitimate presence on LinkedIn:

  • Ensure that your profile is complete and up-to-date with accurate information.
  • Add a profile picture and cover photo that clearly represents you or your brand.
  • Connect with other professionals and engage with content on the platform to establish yourself as an active member of the community.
  • Verify your email address and phone number to increase the credibility of your profile.
  • Apply for the blue tick mark by submitting a request through LinkedIn's Help Center. Provide supporting documentation, such as news articles, official website links, or legal documents, to prove your identity or brand authenticity.

Once your request is approved, you'll receive a blue badge next to your profile name.

This badge is a symbol of trust and credibility, and it can help you stand out from other professionals on the platform.

Getting Skill Assessment Badges on LinkedIn

LinkedIn Skill Assessments are a great way to showcase your skills and expertise to potential employers and clients. 

These assessments are designed to test your knowledge in specific areas, such as programming languages, software, and marketing tools.

To get a Skill Assessment badge on LinkedIn, you first need to take an assessment in a specific skill area. 

LinkedIn offers a variety of Skill Assessments, and you can take as many as you want. Once you've completed an assessment, LinkedIn will provide you with a badge that shows you've passed.

To take a Skill Assessment, go to your LinkedIn profile and click on the "Add new profile section" button. 

From there, select "Skills" and then "Take skill quiz." 

Choose the skill you want to be assessed on, and follow the instructions to complete the assessment.

After completing the assessment, LinkedIn will notify you if you've passed or failed. 

If you've passed, you'll receive a Skill Assessment badge on your profile. This badge will serve as proof of your expertise in the specific skill area and can be seen by potential employers and clients.

Optimizing Your LinkedIn Profile

Optimizing your LinkedIn profile is crucial if you want to make a strong impression and stand out among the millions of users on the platform. 

Here are three reasons why optimizing your LinkedIn profile is essential:

  • Improve Your Professional Visibility: When you optimize your LinkedIn profile, you increase your chances of appearing in searches by recruiters, potential clients, and other professionals in your industry. This improved visibility can lead to more job opportunities, partnerships, and networking connections.
  • Showcase Your Personal Brand: Your LinkedIn profile is an extension of your brand. By optimizing your profile, you can highlight your skills, experience, and achievements, giving others a clear idea of who you are and what you bring to the table.
  • Establish Credibility: A well-optimized LinkedIn profile can help establish your credibility in your industry. When your profile is complete and up-to-date, it shows that you are serious about your career and that you have a professional online presence.

So, how can you optimize your LinkedIn profile? Here are a few tips:

  • Use LinkedIn Blue: As we've mentioned earlier, the color blue is an essential part of LinkedIn's brand identity. Incorporating LinkedIn blue into your profile can help you stand out and establish a connection with the platform. You can use it in your profile picture, banner image, and headline.
  • Complete Your Profile: Make sure your LinkedIn profile is complete, including your work experience, education, skills, and summary section. Adding multimedia, such as videos and presentations, can also help make your profile more engaging.
  • Optimize Your Headline and Summary: Your headline and summary are the first things people will see when they visit your profile. Make sure they accurately reflect your professional brand and use keywords that are relevant to your industry.


LinkedIn's brand colors, especially the iconic blue, have become synonymous with professional networking and career growth. 

By exploring the meaning and symbolism of the LinkedIn logo, understanding similar brands that use blue, and optimizing your LinkedIn profile, you can leverage the power of blue and strengthen your online presence. 

With these insights, you can make the most of your LinkedIn experience and elevate your professional brand.

Curious about LinkedIn Live, and what it can do for you? Check out this post.

Let Your Marketing Grow On Autopilot!

Try for free
Talk to Sales
Subscribe today
Know latest Marketing & Advertising news in your space!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Search Pivot