Markopolo vs. Revealbot: Which is the Ideal One for You?

Marketing Tools
Zakia Sameen Noor
4 min read

Introduction

Revealbot has been around for a while and is still loved by many, as seen on multiple review websites. However, despite being so new, Markopolo is getting there and has already made waves in the international stage.

So, let’s figure out: who wins?

What is Markopolo?

Markopolo is revolutionizing the marketing industry with its state-of-the-art Marketing Operating System (OS) powered by artificial intelligence (AI). Led by visionary co-founders Rubaiyat Farhan & Tasfia Tasbin (Forbes 30 under 30 Asia 2023), this SaaS company equips marketing agencies with a comprehensive suite of tools to enhance audience reach and optimize campaigns like never before.

With Markopolo AI's AI infrastructure and innovative MarkTag feature, agencies experience a remarkable 30-40% boost in audience reach. But the benefits don't end there.

Advanced machine learning models continuously optimize campaigns, reducing human error and freeing up teams for strategic initiatives. Say goodbye to guesswork and hello to data-driven marketing excellence with Markopolo.

What is Revealbot?

Revealbot  is a tool that helps agencies and businesses automate their ad campaigns on Facebook, Instagram, Google, Snapchat, and TikTok. It can optimize budgets, auto-manage campaigns, generate reports, and create ads in bulk. Revealbot also has a library of pre-built automations.

Markopolo vs. Revealbot: Feature Based Comparison

Let's start with the feature-wise comparison of the two-

Cross-Channel Advertising: Revealbot helps to simplify the automation of your ad campaigns running on the most popular platforms: Meta, Google, Snapchat, and TikTok

Markopolo in addition to Meta and Google, supports TikTok, LinkedIn, and Amazon Ads.

Audience Targeting: Revealbot's audience targeting features allow you to target your Facebook ads to specific groups of people based on their location, demographics, and interests. This can help you improve the reach and effectiveness of your campaigns.

Markopolo uses machine learning algorithms to analyze customer behavior and uses the data on clustering algorithms for segmentation and fine-tuning the best-performing target audience. Markopolo also has its preset audiences, which it can generate based on every connected data point and of course MarkTag’s Data.

Dynamic Creative: Revealbot provides you with Creative Insights, Creative A/B Testing, and Creative templates- which help you create more effective ads to achieve your marketing goals.

Markopolo has creative switching in place with its auto-optimization algorithms. It can create multiple sets of experimentation with creatives and copies, ultimately getting the user the best possible ROAS.

Retargeting: Revealbot's retargeting features allow you to show ads to people who have visited your website or interacted with your social media content. This can help you to reach a wider audience and increase conversions.

Markopolo also has to retarget feature in it. With MarkTag’s implementation, Markopolo can build a synchronous marketing stack where data flows in microseconds among the stack elements. Also being a cross-platform server-side tracker, MarkTag instantaneously gets connected with Meta Pixel, TikTok Pixel, and Google’s GTM.

These enhance Markopolo’s ability to accurately track a visitor’s journey by 25-45%. Coupled with MarkTag’s ease of implementation, omits any possibility of data leakages/funnel leakages, summing up an additional 10-15% enhancement in retargeting ability.

Marketing Automation: Revealbot automates ad management tasks, such as pausing underperforming ads, rotating and testing ad creatives, and scaling best-performing ad sets.

Markopolo has taken it to a whole new level with its customizable robotic automation capabilities. Being able to manage every aspect of a campaign/ad group/ad, with a huge library of variables, is a huge plus point for an account manager who wants to optimize these 24/7.

Also, Markopolo gives the ability to use offsite conversion/offsite data in its robotic automation feature. These include data generated from direct sales, marketplace sales, and affiliate-based sales.

Offsite conversion or offsite data is any data that has been generated outside of the platforms like Meta/Google/Linkedin. Why it’s important because of the sheer amount of volume data that can be generated from direct sales, marketplace sales, and affiliate-based sales.

Performance Reporting and Analytics: Revealbot provides detailed performance reports and analytics for Facebook and Google Ads campaigns. These reports can be used to track campaign performance, identify areas for improvement, and optimize campaigns for better results.

Markopolo also provides this. With MarkTag, Markopolo removes any potential attribution gap/data discrepancy. MarkTag syncs in microseconds with the platforms, and the ease of implementation results in almost zero data leakage. The impact can be seen in the Event Match Quality Score or EMQ Score of the users' marketing stack.

Markopolo comes with custom metrics feature, where the user can generate his custom cross-platform metric to be monitored.

Email Marketing: This is a feature that allows businesses to send personalized emails to their customers. It is used for nurturing customer relationships and driving repeat business. Revealbot does not yet have a feature for this.

Markopolo is not focusing on building an email marketing segment for its product roadmap as well. A user can avail of it in Markopolo through a simple Zapier integration.

Attribution Reporting: This feature enables businesses to understand the customer journey and the touchpoints that lead to conversions. It helps in identifying the channels and campaigns that are driving the most sales, allowing for more informed decision-making.

Revealbot does not have a pixel. However, it does have a Facebook Conversions API integration. This integration allows you to track conversions from your Revealbot campaigns on Facebook.

For server-side tracking, Markopolo uses MarkTag- giving it a clear edge over Revealbot in terms of Attribution tracking, as it covers not only Facebook campaigns but other platforms as well.

A detailed analysis on the difference between pixel-based tracking and server-side tracking is described below:

Pixel-based tracking  or client-side tracking, involves inserting a small snippet of code (or pixel) onto a webpage, usually within a specific advertisement or upon the page load. This pixel sends back data to the server when the page is loaded or when a user interacts with the ad.

Pros of Pixel-Based Tracking:

  1. Simple Implementation : Pixel-based tracking is relatively simple to implement. Once the pixel is embedded in the web page or ad, it will start collecting data automatically whenever the page is loaded or the ad is clicked.
  2. Real-Time Data : Because the pixel sends data back to the server every time it is activated, you get real-time information about user interactions.

Cons of Pixel-Based Tracking:

  1. User's Browser Dependency : Since pixel-based tracking relies on the user's browser to send data back, it is affected by browser settings and limitations. If a user's browser blocks third-party cookies, for instance, the tracking pixel may not work.
  2. Latency : Since the tracking process involves making a request to a server and then waiting for a response, it can introduce latency (or delay) to the page load time.
  3. Growing Privacy Concerns : The use of tracking pixels has raised privacy concerns, as they can be used to collect a great deal of information about a user's behavior online without their knowledge or consent.

Server-Side Tracking (Markopolo) Server-side tracking, on the other hand, involves capturing and processing user data at the server level. Instead of relying on the user's browser to send data back, this method involves the server directly receiving and processing data.

Pros of Server-Side Tracking:

  1. Less Affected by Browser Limitations : Since server-side tracking does not rely on the user's browser to send data back, it is less affected by browser settings and limitations. It can still capture data even if third-party cookies are blocked.
  2. Faster Load Times : Since the tracking process takes place on the server, it does not introduce additional latency to the page load time.
  3. More Robust Data Collection : Server-side tracking can capture a wider range of data than pixel-based tracking, as it is not limited to the data that can be captured by a pixel.

Cons of Server-Side Tracking:

  1. Complex Implementation : Implementing server-side tracking can be more complex than implementing pixel-based tracking. It requires a deeper understanding of server-side technologies and may require the collaboration of both developers and marketers. Markopolo solves this with their Implementation Helper Suite.
  2. Possible Data Inconsistencies : Since server-side tracking involves processing data on the server, it can lead to data inconsistencies if the server and the client (i.e., the user's browser) are not perfectly synced. This is solved with Markopolo's Instant Sync Technology.
  3. Delayed Data : Unlike pixel-based tracking, server-side tracking does not always provide real-time data. Depending on how the server is set up, there may be a delay between when an event occurs and when it is recorded. However,  Markopolo fixes this, providing Data in <2 microseconds.

AI Optimization: Revealbot's AI optimization feature uses artificial intelligence to automate your Facebook advertising campaigns and improve your results. This includes bidding optimization, budget optimization, creative optimization, targeting optimization, etc.

When we launched Markopolo, it was built keeping in mind MSMEs who don’t have that much data in their marketing stacks.

These added a uniqueness itself, as all the algorithms that we have built till now are built keeping low data scenarios in mind, including our submitted provisional patent ‘Method of suggesting high performing audience interests and keywords for online advertising.’ (EFS ID: 44479531, Application Number: 63287822).

Businesses that suffer from unorganized siloed data in marketing stacks got to see major improvements with Markopolo from these algorithms.

Markopolo utilizes offsite conversion/offsite data in its optimization architecture. These include data generated from direct sales, marketplace sales, and affiliate-based sales.

While setting up cross-platform budget optimization, users can select these variables as the primary goal to be improved too. We trained the software to be efficient in a range of monthly advertising budget limits across platforms.

Till now we trained it with 13 million campaign performance data points. CMOs/Marketing Managers can now let the software spread their whole monthly advertising budget across platforms. Markopolo can do it seamlessly based on cross-channel campaign performances.

Integration: Revealbot integrates seamlessly with various platforms like Google Analytics, Slack, AppsFlyer, Hyros among others. This helps businesses with email marketing and tracking leads and customers across all marketing channels.

Markopolo integrates with Shopify, HubSpot, Amazon, and any Marketplace available currently globally. We have built a generalized proprietary architecture to get connected with these Marketplaces.

Markopolo vs. Revealbot: The Better Financial Option

We have already looked into the features of both Markopolo and Revealbot. Let’s now check where their pricings stand to get a clearer picture.

Pricing: Markopolo

For its wide range of features, Markopolo charges a very fair price.

We have 2 types of pricing plans for you depending on your organizational needs: Self-Serve & Enterprise.

Under Self-Serve, we have-

  • Starter: $47/month
  • Growth: $152/month

And under Enterprise, we have-

  • Starter: $999/month
  • Growth: $1999/month
  • Evolution: $2999/month

Pricing: Revealbot

Pricing depends on your ad budget. The minimum is $83 (minimum ad spending being (USD 10k) if you pay annually. However, if there’s no contract, the price will start at $99.

The more you decide to spend on ads, the more fees will be charged by Revealbot. Like, if you choose to spend $2 million on ads, fees will be $2099 monthly.

The Verdict

Ultimately, this is down to your choices and goals to choose the right tool for you. Markopolo and Revealbot are both powerhouse tools.

Markopolo can be used by anyone and can be used for every marketing operation, whereas Revealbot is best suited for experienced marketers. We hope this article helps you make the right decision for your business.

Want to know if Markopolo can stack up against Adriel? Check out this comparison to find out!

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