Markopolo vs Smartly.io: Which One’s For You?

The world of marketing has changed, with digital marketing establishing dominance. Advertising on digital and social media has taken over, which changed the game altogether.

Launching and managing multiple complex and high-profile advertising campaigns on digital and social media comes with many tasks. For your ad campaigns to engage the target audience and increase conversion, you'd need to be an expert at marketing, design, and technology.

If you don't feel like spending time and resources to become one, that is where paid marketing automation services such as Markopolo.ai and Smartly.io come in.

They are two of the best marketing automation services out there. Smartly focuses primarily on social media advertising, whereas Markopolo does everything for you. 

However, this comparison is not to say one is better than the other. Instead, it aims to provide you with the necessary contrast you need to figure out which one suits you the best.

Smartly: Take Your Retargeting Efforts to New Heights

Smartly is an ad automation platform that lets you automate every step of social advertising. Smartly allows marketers to create, test, distribute, and iterate upon their social ad operations.

It also comes integrated with Facebook, Instagram, Pinterest, and Snapchat- all the big guys. This lets you handle omnichannel ad operations from a single dashboard, making everything much more straightforward.

Markopolo: The Ultimate Marketing Automation Solution

Markopolo is an AI-powered, intelligent marketing automation service that offers curated and strategized marketing blueprints based on actionable insights. 

Besides that, Markopolo can create end-to-end marketing campaigns and provide AI-generated copies and creatives that boost traction for your ads. 

Using their own AI, Markopolo has created a proper one-stop solution for all your marketing needs.

Feature Comparison

While these two offer similar features, there are some differences. They also focus on different areas, so it's important to go over what features they provide before choosing one.

Smartly’s features

• Automated Publishing
• Campaign Management
• Collaboration Tools
• Content Management
• Conversion Tracking
• Keyword Filtering
• Multi-Account Management
• Post Scheduling
• Reporting (Statistics/Analytics)

Markopolo’s features

• Audience Maker
• Budget Optimization
• Comprehensive Dashboard
• Omnichannel Campaign Management
• Multi-Brand Management
• Advanced Audience Maker
• AI Powered Automatic Content Generation
• Quick Promo

We see they share many similarities when it comes to the services they provide. Smartly is more focused on social media advertising, whereas Markopolo is equipped for all the channels.

Features such as Quick Promo and Audience Maker do give Markopolo an edge, but it all boils down to your needs specifically. Also, Markopolo is easier to set up and operate for beginners and first-time users. Brand Safety and protecting clients from fraud is another area where Markopolo claims to excel.

Pricing Comparison

There's only a certain percentage of your budget you can spend on marketing automation, and knowing the expenses along with the services received is very important. Knowing how much each of them is going to cost you, is a deciding factor between the two options. So, let's check out the pricing information for these two.

Pricing of Smartly

Smartly's pricing structure depends on the amount of money you spend on ads.

Depending on your ad spend, you may be charged from 1000 euros to 5% of what you choose to spend on advertising.

Check out Smartly's pricing page for more detailed information.

It's evident that SMEs and lean startups can hardly justify this kind of expense. As they tend to work with smaller budgets, maintaining a minimum monthly spend and a platform fee would be difficult.

Pricing of Markopolo

Markopolo presents you with four simple pricing plans to choose from. The professional version cost $83 a month, team and business versions come in at $166 and $499 a month.

Also for large enterprises, you have the enterprise version- which is quote-based.

Factoring in all the services rendered- Markopolo's pricing is quite reasonable, especially for SMEs and lean startups. To learn more about Markopolo’s pricing plans, click here.

The Verdict

It's premature to declare one platform better over another, as they provide a wide range of services over different price ranges. The budget, strategy, goals, and requirements of your particular business will dictate which one's the right fit for you.

Hopefully, this article assists you in the decision-making process by providing much-needed contrast.