Markopolo vs. Wordstream - A Detailed Comparison

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Zakia Sameen Noor
4 min read
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Wordstream is a long-established name in the realm of online advertising solutions. It’s a powerhouse.

On the other hand, Markopolo may still be an infant compared to Wordstream, but it has formidable tools in its arsenal, making it a tough opponent.

So, let’s begin! Markopolo vs. Wordstream - which one should you choose?

Marketing Automation with Wordstream: Automation that Makes Work Easier

Wordstream is one of the market's most renowned PPC and SEO SaaS tools. It’s pretty famous for SMEs. 

This isn’t surprising because Wordstream enables users to easily create and automate their campaigns from a single channel, offers multiple great tools for free, and is an excellent website for learning marketing hacks.

With the help of Wordstream, you can optimize your marketing budget by ensuring the lowest possible costs while simultaneously ensuring the highest possible return. Moreover, expert consultants are here to offer you 24/7 support.

Being in the business world for over 12 years, one of Wordstream’s highest recognitions is being named a Google Premier Partner.

Marketing Automation with Markopolo: The Absolute Marketing Automation Solution

Markopolo is an AI-powered marketing software that streamlines all marketing activities for businesses and eliminates the reliance on digital marketing agencies.

Established in 2020, Markopolo has already carved out a growing niche in the market serving over 40 e-commerce and f-commerce businesses. 

When launched on Product Hunt, it was the #4 Product of the Day — a remarkable feat for a budding startup.

Markopolo vs. Wordstream: Who offers qualitative features?

Both tools have unique and helpful features that can help you with your marketing strategies. On the one hand, Wordstream focuses on improving marketing performance. However, with Markopolo, you get a comprehensive experience. 

Let’s now take a look at the features they offer.

Features: Wordstream

Wordstream is an excellent beginner software. Its rich resources are a treasure trove for anyone who wants to learn about SEO and PPC. 

Furthermore, free tools like the Free Keyword Tool are great ways to test its services and get valuable insights plus deliverables. 

The sheer number of free tools and guides makes Wordstream a capable and resourceful tool for harnessing the power of online marketing.

Wordstream provides some exciting features, such as:

  • Keyword Tool
  • Google Ads Performance Grader
  • Facebook Ads Performance Grader
  • Website Grade
  • Smart Ads Creator
  • Omnichannel dashboard for Facebook, Google, and Bing ads
  • Automated campaign optimization
Features: Markopolo

With Markopolo, you don’t need to invest in learning digital marketing. It has four separate plans for you to choose from:

  • Professional
  • Team
  • Business
  • Enterprise 

With its three billion+ worth of audience analysis and 20+ AI models, you can easily manage all your work in one dashboard.

Let’s explore some core features of Markopolo:

  • Create high-performing ads
  • Automatic content generation with Al
  • Campaign scheduling and optimization of budgets
  • Multiple brand management
  • Ad interest and keyword Suggestions
  • Campaign objectives and audience presets
  • It contains an advanced conversion tracking
  • Single omnichannel dashboard
  • Addition of team members
  • 24/7 customer support

Markopolo vs. Wordstream: The Preferable Financial Option

As Markopolo and Wordstream have different focuses, the comparison of their financial option also varies accordingly.

Pricing: Wordstream

Like most software tools, Wordstream offers pricing packages. It varies depending on your needs and goals.

Wordstream Advisor is $49 a month.

Pricing: Markopolo

For its wide range of plans, Markopolo charges a very fair price.

Here are four pricing plans for you depending on your organizational needs:

  • Professional: $23/month ($19/month if taken yearly)
  • Team: $99/month ($83/month if taken yearly)
  • Business: $199/month ($166/month if taken yearly)
  • Enterprise: Customized through meeting

The Verdict

If you’ve read this far, you will understand that Markpolo and Wordstream offer fantastic services. Both will help you solve your pain points and devise the best strategies for you, unique to your business.

Since pricing is an essential factor, it is crucial to figure out what business targets you aim to fulfill with the help of SaaS marketing tools. 

This guide is here to support you in that regard. We have tried to summarize all the features of both services for your benefit.

But one thing’s for sure. Whichever you choose - either Markopolo or Wordstream - you will not be disappointed.

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