Twitter is an efficient platform to share quick updates with your audience. However, if you don’t pick the right time to tweet, you might not get the maximum output from your targeted audience.
Why Does Posting a Tweet at The Right Time Matter?
Due to a recent algorithm update on Twitter, the chronological feed has come back, making the timing of your posts very significant. Tweets come up on your Twitter feed as soon as they are posted. More recent tweets replace the older ones as they are posted. So to get maximum reach, it is important that you pick the right time to tweet when most of your audiences are using the app or schedule it to be posted during the right time.
The Best Time to Tweet Overall?
The Best Times to Tweet by Day
- Monday: 8 AM to 4 PM
- Tuesday: 9 AM to 4 PM
- Wednesday: 8 AM to 3 PM
- Thursday: 9 AM to 12 PM
- Friday: 8 AM to 1 PM
- Saturday: 9 AM to 10 PM
- Sunday: 9 AM to 12 PM
The Best Time to Tweet For Maximum Engagement?
- To get more clicks: Tweet between 2.00 am and 3.00 am
It has been analyzed that the maximum number of clicks are obtained between 2.00 am and 4.00 am.
What Is The Best Time To Post On Twitter In 2022?
Let’s have a look at the best times to post in different industries:
1. Best Time To Tweet For The Media Industry
Best Time To Tweet: Wednesday to Friday – 7 AM to 4 PM
Best days To Post on Twitter: Thursday and Friday
2. Best Time To Tweet For Consumer Goods
Best Time To Tweet: Saturday and Sunday – 8 AM to 5 PM
Best day To Post on Twitter: Sunday
3. Best Time To Tweet For Technology Companies
Best Time To Tweet: Tuesday to Friday – 7 AM to 1 PM
Best Days To Post on Twitter: Tuesday and Wednesday
4. Best Time To Tweet For Financial Firms
Best Time To Tweet: Tuesday, Wednesday and Sunday – 8 AM to 5 PM
Best Day To Post on Twitter: Tuesday
5. Best Time To Tweet In The Healthcare Sector
Best Time To Tweet: Monday to Friday – 8 AM to 3 PM
Best Day To Post on Twitter: Wednesday
The 7-Step Data-Driven Approach To Finding The Best Time To Tweet
1. Focus on Your Industry
You should focus on what industry your brand belongs to in order to curate the content you’re about to post about.
2. Learn About Your Audience
You need to learn about the audience you’re targeting in order to create content that captures their attention.
3. Select 5 Different Times of The Day To Tweet
To determine which one is the best time, pick 5 timestamps spread throughout the day.
4. Create Tweets and Schedule Them to Be Published on The Decided Times
Post simple tweets without pestering your audience but keeping the data consistent.
5. Keep track of Engagement And Interactions in Twitter Analytics
Keep an eye on how your audience is interacting with your tweets. Keep a track of retweets, clicks and favorites.
6. Keep Testing
Keep experimenting by tweeting on weekends or with in-line images. Note if there is any variation in the statistics.
7. Polish Your Approach
As your content changes and you get more followers, you can change your approach, and timing and see if the responses rise in number.
8. Tweet Consistently When You’ve Found The Best Times To Tweet
Even though this may require a lot of patience from your side, don’t give up. When you’ve found the time that works for you the best, consistency is the key.
Keep on tweeting incessantly to extract maximum engagement from your audience.
How Often Should You Post On Twitter?
If you do not tweet consistently, people will not be able to see your tweets on top. But don’t give in to the urge to post a lot. You should tweet three times a day on average. But don’t post substandard content only to meet that three-tweets-a-day mark. International brands should tweet in a way they can connect to their audience from all over the world.
Frequently Asked Questions
What are the most active hours on Twitter?
The most popular and best time slot for posting on Twitter looks to be 7 am - 9 am on a Friday
What is the most popular day for tweets?
The most popular days for tweets are Sundays and Wednesdays.
Does it matter what time you tweet?
It does matter when you tweet because usually responses are low in the morning.
Is Twitter good for marketing?
Twitter is good for marketing because it allows you to share updates and information quickly about your brands with your target audience.
What are some best Twitter tools?
1. Twitter Analytics Dashboard
Final Thoughts on Best Time To Tweet
Twitter is a great platform for quick engagement with your audience. But you might miss out on getting the best out of it for simply not choosing the right time to tweet. So make sure you find the right times for your brand to extract maximum audience responses. Happy tweeting!