January 18, 2024

Elevating Marketing with Audience Studio, Sales Data Insights, and Enhanced Google Audit

We are excited to announce the latest release of Markopolo, bringing you powerful tools and enhancements to elevate your marketing experience. Let's explore the key features and updates in this release:

Audience Studio: Elevate Your Audience Targeting

Markopolo now introduces Audience Studio, a dynamic tool empowering users to create, activate, and experiment with audiences seamlessly. This feature streamlines navigation, oversight, and activation of customer data directly from Marktag's first-party data. Tailored for specific objectives, Audience Studio includes:

  • Audience Creation: Craft and define target audiences effortlessly, enhancing precision in marketing campaigns.
  • Data Activation: Activate customer data directly from the data warehouse for real-time campaign enhancements.
  • Platform Integration: Facilitates direct data transmission Meta to feed data, building enhanced audience targeting.
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Sales Data Report: Unleash the Power of Sales Analytics

In this release, we are thrilled to introduce the Sales Data Report, a game-changing enhancement to Markopolo's analytics capabilities. This feature aims to provide clear visibility into your website's product sales, offering robust tracking systems and insights into sold product revenue generation and lead details associated with each sale. What do you get from here?

  • Sales Report: Capture detailed information on all purchased products, including product names, generated revenue, lead information, and their sources.
  • Leads Report: Effectively understand which leads generated specific revenue amounts, along with their source details.
  • Lead Details: Seamlessly explore the details of each lead, including their total customer journey and history within your website.
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Enhanced Google Audit: Optimize Your Google Ad Strategy

Our audit feature has been enhanced to provide a more comprehensive review of your advertising strategies. Now, it not only audits your Facebook Ads but also conducts a detailed review of your Google Ad account. Delving deep into your ad account, it examines every aspect and provides suggestions to optimize it across different levels, including 'Keywords level,' 'Ad Groups level,' and 'Landing Page level,' boosting your advertising ROI.

Thank you for choosing Markopolo. We're committed to providing you with the tools you need for success. Should you have any questions or encounter any issues, our support team is ready to assist you!