April 2, 2024

New Features, Improvements and Enhancements to elevate you Marketing Strategies

We're excited to unveil the latest release of Markopolo, packed with new features and enhancements to elevate your advertising strategies. This update introduces innovative tools and improvements designed to streamline your workflow and deliver actionable insights.

Audience Cohort Templates

Unlock the power of audience segmentation with Audience Cohort Templates in the Audience Studio. These preset templates enable you to create targeted user segments based on their behavior, effortlessly tailoring your marketing efforts.

  • Create user segments from preset templates like Highly Engaged Recent Users and Frequent Shoppers.
  • Tailor your marketing strategies to specific audience groups with ease.

AI-Generated Insights in Reports

Harness the power of artificial intelligence with AI-Generated Insights in your analytical reports. Let the AI analyze your campaign and attribution reports, providing key insights at the top of each report, saving you time and empowering smarter decision-making.

  • Receive actionable insights at the top of analytical reports, generated by AI analysis.
  • Streamline your decision-making process with AI-driven insights.

Sales Data Ad Contribution

Easily identify the ads driving your sales and leads with the new Sales Data Ad Contribution feature. By pinpointing contributing ads directly within your Sales and Leads Reports, optimize your advertising strategy with precision and clarity.

  • Instantly identify ads contributing to sales and leads within Sales and Leads Reports.
  • Refine your advertising strategy with clear insights into ad performance.

Feature Improvements

Experience enhanced functionality with the following feature improvements:

  • White Label Favicon: Elevate your brand presence by adding your own favicon to white label reports, offering a personalized touch to your user experience.
  • Sales Data Export: Seamlessly export your sales and leads reports in CSV format, enabling further analysis and utilization for your business needs.

With these new features and enhancements, Markopolo continues to empower marketers with advanced tools and insights to drive success in their advertising campaigns. We're committed to supporting your marketing endeavors and look forward to helping you achieve your goals.