March 3, 2024

Multi-touch Attribution, Synthetic Conversions, and Enhanced Features

We are thrilled to unveil the latest release of Markopolo, introducing new features and enhancements to enhance your advertising capabilities. This update brings Multi-touch Attribution Report, Synthetic Conversions, and various feature improvements to streamline your marketing efforts.

Multi-touch Attribution Report

Understanding the journey your customers take before converting is crucial for optimizing your marketing strategy. With our new Multi-touch Attribution Report, you can delve deeper into the customer journey:

  • Comprehensive Analysis: Gain insights into how various touchpoints contribute to conversions with detailed attribution modeling.
  • Flexible Reporting: Customize attribution models and analyze attribution data across different touchpoints to tailor your marketing tactics.
  • Actionable Insights: Identify the most effective channels and touchpoints to allocate your marketing budget more effectively.

Synthetic Conversions

Synthetic Conversions is a powerful tool ensuring timely delivery of your most probable converting users to ad platforms, eliminating cookie time window limitations and preventing missed conversions:

  • Timely Conversion Tracking: Overcome limitations posed by cookie time windows by delivering potential converting users to ad platforms promptly.
  • Behavior-Based Identification: Identify potential customers based on their behavior within your website and assign scores to users based on their likelihood to convert.
  • Threshold-based Conversion Counting: Define a threshold score for synthetic conversions, enabling users to be counted as conversions when their score meets the set threshold.

Feature Improvements

Experience enhanced functionality with the following feature improvements:

  • Additional Audience Studio Templates: Access new templates in Audience Studio to create highly targeted audience segments based on diverse criteria, empowering you to reach your ideal audience more effectively.
  • User Session Load-time Optimization: Enjoy faster loading times for user sessions within the Markopolo platform, ensuring a smoother user experience and improved productivity.

With these new features and enhancements, Markopolo continues to empower marketers with advanced tools and insights to optimize their advertising campaigns. We are committed to providing you with the resources you need to achieve success in your marketing endeavors. Thank you for choosing Markopolo, and we look forward to your continued success with our platform.