They are using some of our competitors like Madgicx, Trapica, Adespresso and Adzooma. With walled gardens such as Apple's privacy focused barriers, 3rd party data based optimizations/targeting has become almost obsolete. Users need to harness the power of a direct and trusted relationship with their customers. It's time to design a new way to grow marketing stacks. Additionally, the need to rethink existing ad management solutions architectures' in terms of productivity and scalability of marketing teams.
Adroll has two types of models. One of them is the pay-as-go for Ads package. Another one uses a dynamic pricing model for the Marketing & Ads Plus package starting from 36$/month. Basically, you’ll need to pay a specific amount of money depending on the number of unique visitors to your website. AdRoll has a very helpful ROAS Calculator, using which you’ll get a better idea of the amount which you’ll be spending, and the expected return as well. Adroll also offers an advanced package for people with large marketing needs.
If this is a good fit for your business, you should definitely go for it. But with Markopolo, you get a comprehensive AI-based ad solution at a lower price with a variety of options to choose from.
With Adroll, businesses can target and retarget users, track performance, and measure the success of their campaigns. Additionally, the platform allows businesses to target users on social media to increase reach and engagement.
Obviously, retargeting is the area to focus on when it comes to AdRoll. You can target 98% of the internet with AdRoll, you can target even the places where Google doesn’t have any reach. With advanced options such as geo-targeting, customer segmentation – AdRoll really takes your retargeting game up a notch.