Facebook Ads not delivering: Ad Quality

Digital Advertising
Tasnim Hasan
3 mins


If your Facebook ads are not delivering, it could be due to a number of factors. One possible reason is low ad quality. Ad quality refers to how relevant and useful your ad is to the people you are trying to reach. Facebook uses ad quality as one of the factors in determining which ads to show to users.

Here are a few ways that low ad quality can affect the delivery of your Facebook ads:

Relevance score: Facebook assigns a relevance score to each ad based on how well it is expected to perform. If your ad has a low relevance score, it may not be shown to as many people as an ad with a high relevance score.

Quality ranking: Facebook uses a quality ranking system to determine which ads to show to users. Ads with a low-quality ranking may not be shown as often as ads with a high-quality ranking.

Ad frequency: If an ad is shown to the same person too many times, it may start to feel repetitive and annoying. This can lead to lower engagement and reduced ad delivery.

To improve the quality of your Facebook ads and increase the chances of them being delivered, consider the following:

Target the right audience: Make sure you are targeting the right people with your ads. The more relevant your ad is to the people you are targeting, the better it will perform.

Use relevant and high-quality images: Use images that are relevant to your ad and of high quality. Poorly designed or low-quality images can decrease the effectiveness of your ad.

Use clear and compelling ad copy: Write clear and compelling ad copy that clearly communicates the value of your product or service.

Test and optimize: Use A/B testing to find out which ad variations perform the best, and optimize your ads based on the results.


By following above tips, you can improve the quality of your Facebook ads and increase the chances of them being delivered to your target audience.

How does targeting play into FB ads not delivering? Check out this post to find out.

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