In the pursuit of expanding your e-commerce business, you may have come across Markopolo.ai, a platform that claims to streamline and enhance your marketing campaigns across various channels. However, how does it measure up against Google Ads, one of the most prevalent and extensively utilized advertising platforms globally?
This article will scrutinize the functionalities and advantages of both platforms and assist you in determining which one is most suitable for your requirements.
Markopolo.ai is a relatively new platform that was launched in 2021 that aims to provide a 360° marketing solution for e-commerce businesses, by integrating with platforms such as Meta (formerly Facebook), Google, TikTok, and LinkedIn. Markopolo.ai uses artificial intelligence to create and manage campaigns, target audiences, optimize budgets, and generate reports. It also offers a creative assistant that helps you design and write engaging ads for your products.
Since its inception in 2000, the Google Ads platform has had a longstanding presence in the digital advertising industry. It allows users to create and manage advertisements across a variety of Google-owned platforms, such as the search engine, display network, YouTube, Gmail, and affiliated sites.
Campaigns launched through Google Ads can be tailored to specific goals, including search, display, video, purchasing, and app promotion. In addition, Google provides a suite of analytical tools and insights to assist users in monitoring and optimizing their performance.
This brings us to the elephant in the room - which platform is better for your business? Well, here are some factors you should consider while making your choice -
Markopolo.ai offers a 7-day free trial, after which you can choose from two categories of subscriptions - Self Serve and Enterprise.
The pricing tier for the self-serve category is - Starter ($47/month) and Growth ($152/month). The Enterprise category of subscription is specially made for B2B clients and has three tiers of pricing - Starter ($999/month), Growth ($1999/month), and Evolution ($2999/month). Each tier comes with different features and limits on the number of campaigns, platforms, ad spend, and users.
Google Ads does not have a fixed monthly fee, but rather charges you based on your ad spend and the quality of your ads. You can set a daily budget and a maximum bid for each keyword or ad group. The actual cost per click depends on factors such as competition, relevance, and ad rank.
Features & Functionality
The primary differences between Markopolo AI and Google Ads in terms of features and functionality are as follows:
- Platforms: Markopolo.ai supports more platforms than Google Ads, such as TikTok and LinkedIn. This gives you more opportunities to reach your target audience on different channels and platforms.
- Pixel: Markopolo.ai uses MarkTag, a server-side pixel that tracks every visitor on your website, regardless of their cookie settings or device usage. Google Ads uses a client-side pixel that relies on cookies and may not capture all your visitors or conversions.
- Attribution: Markopolo.ai offers UTM-based tracking and post-purchase surveys to attribute each conversion to the right source. Google Ads uses various attribution models, such as last-click, first-click, linear, or data-driven.
- Automation: Markopolo.ai automates every aspect of setting up a marketing campaign, from creating ads to optimizing budgets. Google Ads also offers automation features, such as smart campaigns and smart bidding, but you may need more manual input and control.
Ease of Use
Markopolo.ai claims to simplify the process of creating and managing campaigns across multiple platforms. You can use its dashboard to access all your campaigns in one place, set up automatic optimization, monitor performance, and export reports. You can also use its creative assistant to generate ads based on your product images and descriptions.
Google Ads can be more complex and time-consuming to use, especially if you are new to online advertising. You need to create separate campaigns for each platform, select keywords and audiences, write ad copy, design landing pages, track conversions, and optimize bids and quality scores.
Markopolo.ai promises to increase your conversion rate, ad spend returns, audience reach, budget efficiency, and event match scores by using AI-powered algorithms and pixel integration. It also claims to lower your cost per click by achieving a lower than industry average. However, these claims are not backed by any independent studies or testimonials from verified customers.
Google Ads has an established history of achieving favorable outcomes for countless advertisers globally. Its extensive network of websites and platforms can access billions of potential consumers. Additionally, it offers sophisticated tools and analytics to assist in campaign optimization and ROI measurement.
To sum up, Markopolo.ai and Google Ads are distinct platforms that provide diverse functionalities and advantages for e-commerce marketing. Markopolo.ai is a novel platform that seeks to streamline and enhance your campaigns across various channels using AI-driven technology.
On the other hand, Google Ads is an established platform that enables you to generate and execute ads on Google's network utilizing the PPC model. Your choice between the two platforms will depend on your objectives, financial resources, expertise, and inclinations.
Want to know how Markopolo squares off against Facebook Ad manager? Click here.