Marketing automation enhances your marketing initiatives. And if you and your rivals must carry out similar complicated marketing tasks, some of your competitors are likely to utilize marketing automation already to grow their organizations.

Now, how do you choose the best tool for your business? We will differentiate between the best tools out there - Optimizely and Markopolo.

Marketing Automation with Optimizely: Automation that Serves Online Marketing Service

Optimizely is an online platform that provides online marketing services that allow users to personalize their business websites for a smooth customer experience. 

Optimizely understands that any business is all about its customers and what they prefer and don’t prefer. 

So, based on their interest and convenience, you can design your interface through Optimizely. Optimizely’s success is serving over 6,000 companies from various industries.

The main reason many businesses use Optimizely’s services is that it takes a straightforward approach to design. Furthermore, the platform is very convenient for companies in different industries.

Marketing Automation with Markopolo: The Essential Marketing Automation Solution

Markopolo.ai is a B2B service provider offering many digital marketing solutions for online businesses and content creators. 

Markopolo was founded two years ago amidst the challenging conditions during the pandemic.

Despite its short tenure, Markopolo has served over 5,000 businesses, including e-commerce and f-commerce businesses and entrepreneurs.

Markopolo’s software allows you to focus on the other vital aspects of their business. At the same time, it helps you to do campaign planning, A/B testing, creative and copy generation, ad spending optimization, and even ad scheduling. 

It prepares everything and awaits the user’s approval to publish the ad on the selected platforms. 

Also, we understand that it can be taxing on your mind when thinking about a different take on a specific creative or copy.

Thanks to Markopolo, you can have several visual assets or copies prepared and see which works best.

Markopolo’s business model is one of a kind; right now, no other platforms provide the same service in the country.

Markopolo vs. Optimizely: Who Offers Prominent Features?

These incredible capabilities in each platform will aid your marketing efforts. Let's examine the features they provide.

Features: Optimizely

Optimizely is well known for its content, commerce, and optimization with its Digital Experience Platform. 

They help organizations to grow with the help of their platform. Here are some of the features that Optimizely offers:

• Behavioral audience targeting
• Campaign Management
• Customizable Platforms
• A comprehensive set of developer tools
• It’s compatible with the mobile web
• Multivariate testing, multipage testing, and multi-domain support
• Predictive analytics to monitor customer's shifting preferences
• Visual Editing

Features: Markopolo

In Markopolo, you don’t need to invest in learning digital marketing. It has four separate plans for the users to choose from: 

• Professional
• Team
• Business
• Enterprise

With its three billion+ worth of audience analysis and 20+ AI models, you can easily manage your work.

Let’s focus on some prominent features of Markopolo:

• Integrates Facebook, Instagram, and Google advertising
• 24/7 optimization
• Adding team members
• Automatic optimization
• Advanced audience creation
• Multiple brand management
• Comprehensive dashboard with a multi-channel view
• Automatic copy, caption, and visual asset creation with AI
• A/B Testing
• Scheduling and publishing with an elaborate content calendar

Markopolo vs. Optimizely: Who Has More Suitable Financial Option?

While both focus on marketing campaigning strategies, the pricing packages also differ, considering different features.

Pricing: Optimizely

Optimizely offers many plans you can buy, which consist of:

• Start (Free)
• Manage ($79/user/month)
• Create
• Orchestrate

For the Create and Orchestrate plans, you’re required to contact Optimizely to get the exact price directly.

Pricing: Markopolo

Markopolo offers very reasonable pricing for its diverse set of plans. Depending on the type of business structure, you can choose any of Markpolo’s pricing plans.

• Professional: $23/month ($19/month if taken yearly)
• Team: $99/month ($83/month if taken yearly)
• Business: $199/month ($166/month if taken yearly)
• Enterprise: Customized through meeting

The Verdict

Now that we are at the end of the ride, we can understand that both Markopolo and Optimizely know their way of warming up to their respective audience. 

However, both companies have a big room for improvement.

But for now, see which solution would work best for your business and go ahead. Remember, it’s all about focusing on the positives; thus, it depends on which would be more beneficial for your business.

Want to know how to go about creating a proper marketing funnel? Check out this article.