As a business owner, the first step in marketing is figuring out who will buy your product. Sounds like an easy task, which is why most people don't bother spending the time, money or effort this deserves. Basing campaigns off of assumptions work for some but most end up with their inventories full at the end of the season.
Understanding and successfully reaching the target demographic for your product, service or content can boost your brand awareness, engagement, and sales. Adopting certain strategies can help with improving click-through rates and conversion rates.
Your audience will be the foundation of every campaign you put out so you must connect with them. We've put together the top 5 tips you can have up your sleeve to reach your target audience.
Identify your Niche
Ask yourself a basic question, "Who wants my product?" Keep brainstorming until you narrow down the criteria and you'll have a rough idea of your potential customer. A lot of people stop here but you could go a lot further to make your marketing strategies much more effective. Investing time in proper market research to figure out the demand for products similar to yours can better understand the market demographic.
Surveys are a great way to understand your customers. They are a direct form of communication for your audience to address concerns, issues and opinions. Apps like Mixpanel, a simple yet powerful analytical tool that offers insights on user behavior, user interaction with your website or mobile app, measurement of success of launches, etc. can make your job a lot easier.
Once you have a better idea about your target demographic, it's time to make sure the content you put out reaches them. Here's how you can achieve just that.
Diversify Targeted Ads
Targeted Ads on social media are one of the most budget-friendly options for reaching your target demographic. It's a worthy investment as your ads will reach users who have similar interests or fall under your preferable location. Although targeted ads can work well, relying on them too much isn't ideal.
70-80% of users tend to ignore recurring sponsored search results. A good way to combat this is by being transparent with your users. People don't like watching the same thing every 5 minutes. Having diverse ads in moderation seems to work well for a lot of brands and creators.
Blogging and Backlinking
Blogs are probably one of the most cost-effective ways to reach new people. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. Blogging is effective in generating traffic on your website.
Posting quality blogs about relevant topics in your niche using the right keywords and implementing SEO lead to your website ranking higher when people look up similar topics. The more consistent you are, the chances of you ranking higher are more.
People interested in similar interests as your brand can easily find you if your blogs rank high enough. Blogging helps keep clients or customers interested by giving relevant information, answering the questions that have been in their heads.
Blogs are a great way to share your platform with other businesses by mentioning them and backlinking their websites or pages and in return, you might get mentioned as well. This form of B2B marketing helps expand your own demographic and gain the trust of potential customers.
Applications like Ahrefs can improve your blogs by providing relevant keywords, checking search volume, tracking your ranking process, researching your competitors' SEO, and more.
AI-Based Marketing Toolkits
AI Marketing Toolkits have been around the world of digital marketing for a while but their popularity has increased in the past few years.in AI's presence, 49% of consumers are willing to shop more frequently while 34% will spend more money. The market for AI-based toolkits is enormous and the services they provide are innumerable. So let's jot down the top 4 designed for reaching your target demographic:
- Salesforce: Salesforce offers a variety of products based on need, industry and type of business. Their Tableau Analytics and Marketing Cloud should hit the right spots.
- Buffer: Buffer is a social media toolkit that provides in-depth analysis of your business' social pages. Buffer can recommend strategies to grow reach based on those insights.
- Markopolo.ai: Markopolo.ai is a cloud-hosted software that takes the information of any business as input and automatically generates ad campaigns and creatives and copies for placement on multiple platforms - Facebook, Instagram, Google, Amazon, etc. It's also powered by the GPT-3 technology.
- MailChimp: MailChimp is an all-in-one AI Marketing toolkit. The AI-based SaaS platform offers several products starting from Insights and Analytics to Audience Management.
Collaborating with Influencers
In this era of digital marketing, influencers are paramount. One of the best ways to reach your target audience is through influencers. It's important that you collaborate with influencers whose interests and content align with your brand's. That way you'll be able to connect with an audience who are more likely to be interested in your brand. Using technology like AI-based video dubbing tools on influencer content can help reach even a greater global audience.
It's also important that you maintain transparency about your collaborations. If you don't believe in influencers' power, go check out our blog on Influencers Changing Tech Trends.
If you think you'll be too busy to do all of this yourself, websites like Buffer and Markopolo.ai will schedule posts for you. You can also get in-depth analytics and tailor made strategies with your company in mind.
Creating a Community
Reaching your audience is one goal, what comes next? You must put effort into keeping this audience interested in your brands while simultaneously attracting new clients. Creating a community can be a great way to do both. Take advantage of Facebook groups and create one for your brand where customers can interact with you and each other.
79% of online buyers trust online reviews more than branded content. So urge them to write reviews and add their friends. Doing Facebook and Instagram lives allow you to directly connect with your consumer base and answer their queries and questions.
Engaging with their content, especially the ones featuring your product will strengthen your bond with your audience. Building brand loyalty can be a powerful tool in improving brand awareness through word of mouth.
The Bottom Line
The future of your business relies on your consumers. So, you need to be strategic about figuring out your target audience and reaching them through proper channels. With the help of certain applications, software and implementing the right campaigns, you can take your business to the next level.
Want to know how Markopolo fares off against Wordstream? Check out our comparison!