A guide to Instagram Video Ads

Social Media Marketing
Tasnim Hasan
2 mins


Instagram video ads are a brilliant way to make sure your content reaches your target audience, while they are scrolling through their favorite social media platform. Video ads, as opposed to posts, often take more effort in terms of planning and execution and are hard to excel at. This blog guides you through some simple ways that could help simplify the process for you.

Instagram Video Ad

Guide to Instagram Video Ads

Plan your video ad: Before you start creating your video ad, it's important to have a clear idea of what you want to achieve with it. Define your target audience, the message you want to convey, and the call to action you want to include.

Choose a catchy thumbnail: The thumbnail is the first thing that people see when they come across your video ad, so it's important to make it eye-catching. Choose an image that is relevant to the video and that will grab people's attention.

Keep it short and sweet: Instagram users have short attention spans, so it's important to keep your video ad concise and to the point. Aim for a video that is between 15 and 30 seconds long.

Use captions: Not everyone will have their sound on when they come across your video ad, so it's important to include captions. This will ensure that everyone can understand the message you are trying to convey, regardless of whether they have the sound on or not.

Add a call to action: The purpose of your video ad is to get people to take action, whether it's visiting your website, signing up for your email list, or making a purchase.
Make sure to include a clear call to action at the end of your video.

Optimize for mobile: Most people will be watching your video ad on their phone, so it's important to optimize it for mobile viewing. This means making sure that the video is properly formatted and that the text is easy to read on a small screen.

Perfecting your Hashtags: Hashtags are a great way to maximize brand awareness, attract new audiences and improve your engagement rate. Don't be fooled by the Instagram myths – hashtags remain a potent force within the algorithm. Harness and perfect your hashtags to elevate every post and maximize your reach.


By following the above tips, you can create an effective video ad on Instagram that will grab people's attention and drive them to take action. Good luck!

Curious as to how you can get yourself verified on TikTok? Check this out.

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