The Best Time to Post Reels on Instagram

Social Media Marketing
Maisha Islam
8 min read
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Instagram Reels are full-screen vertical videos that last up to 90 seconds. They allow businesses to present their work with many editing tools, including filters, subtitles, stickers, and backdrops and incorporate music from a giant library of audio tracks. 

Like TikTok, Reels have become crucial for accelerating engagement and improving brand awareness. In fact, a report found that the average reach rate for Instagram Reels in 2022 is 20.59% -- far exceeding other post types. And with more than 675 million people to reach, the opportunity for your business to grow with Instagram Reels is much bigger than ever before.

This article will tell you everything you need to know about the best time to post Instagram Reels. Because other than speed, timing also matters when growing your business.

Why Does Timing Matter for Instagram Reels?

Knowing the best timing to post Instagram Reels helps you boost visibility and increase views, ensuring the content ends up in the feeds of millions of other users. 

While your videos might be the most exciting to watch on the internet, they are considered useless when it doesn't reach the right audience. 

Furthermore, the perfect post at the ideal time also enhances the chances of engagement and creates powerful connections with your target audience.

Factors That Determine Your Best Time to Post on Instagram

To determine the optimal time to publish on Instagram based on your industry, audience, and time zone, you must first understand the following: 

Your Audience's Location

This factor will influence the type of material you publish and when to post it, as each time zone has its own peak hours.

Your Audience's Most Active Hours

Unfortunately, Scheduling Reels is not an option on Instagram yet. In this case, businesses must maintain a strict content calendar, monitoring posts around the clock. 

Markopolo can handle this messy work for you. We'll schedule the Reels to ensure you don't miss out on the chance to put your best foot forward.

Your Audience's interests

Check how well your content matches your audience's interests at that time of day. 

If you own a ride-sharing company, posting Reels about your services would sell best before and after working hours. 

Similarly, videos that narrate a story would intrigue your followers if you are a photography-based business. 

The Best Time to Post on Instagram Based on Data

  • The highest levels of involvement occur between 6 p.m. and 9 p.m. 
  • The highest engagement rate (6.47%) is on Sunday, followed by Saturday (6.05%) and Monday (5.95%). The remainder of the week is expected to be constant at 5.6%. 
  • Weekend postings often receive the highest levels of participation. Wednesday, on the other hand, is the greatest weekday for posting. 

From Influencer Marketing Hub

  • Monday: 6 AM, 10 AM, 10 PM
  • Tuesday: 2 AM, 4 AM, 9 AM
  • Wednesday: 7 AM, 8 AM, 11 PM
  • Thursday: 9 AM, 12 AM, 7 PM
  • Friday: 5 AM, 1 PM, 3 PM
  • Saturday: 11 AM, 7 PM, 8 PM
  • Sunday: 7 AM, 8 AM, 4 PM

Research findings are subjective to a general group of audience. 

However, if your audience does not meet these criteria, you can always do quick background research using your Instagram insights. 

The Best Time to Post Instagram Reels Based On Location

How the Instagram Reels Algorithm Works

When users use the app, Instagram's algorithms analyze resources and employ some specific rules to determine: 

  1. Which postings should appear at the top of users' feeds, and in what order? 
  2. What posts will appear in the Explore section? 
  3. The sequence in which Instagram Stories, Reels, and Live videos display in their respective feeds and tabs. 

In the Explore section, Instagram suggests the sort of content that users have already expressed an interest in. 

Keeping this in mind, publishing on a specific topic might assist you in connecting with the right audience.

How to Hack the Instagram Reels Algorithm

Here are a few hacks and methods you can use to increase Reels' engagement, as the platform suggests.

  • Creating something enjoyable and amusing. 
  • Share intriguing Reels and try setting a new trend that people can follow with their versions. 
  • Incorporate music from the Instagram music library or original audio, and attempt to use trending audio. 
  • Reels that employ creative techniques (filters, effects, and text) often outshine simpler ones. However, use these sparingly to ensure the audience still gets the message you're trying to convey.
  • Experiment and enjoy yourself. It's about trying out different ideas and discovering what works best for you.
  • Ensure the Reels are shot professionally, in high-resolution
  • Do not re-share Reels from other apps, as watermarks affect the algorithm.

How to Discover the Best Time to Post on Instagram Reels in Easy Steps

1. Switch to an Instagram Business or Creator Account

You can access many perks by converting your profile to a business or creator account. 

These include insights about your followers, background reviews, and their location. This allows you to fine-tune your posts that suit their preferences.

2. Review Your Top-performing Posts

This would help you find your optimal time for posting Reels. Several metrics can indicate performance. 

For example, to build awareness, you need to pay attention to the number of impressions on your post. 

To boost interaction, you must focus on the Reels that have received the most likes, shares, and comments. 

Evaluating your past posts and ads would also allow you to understand what kind of content fits your audience. 

These manual reviews can be time-consuming, but several social media management tools can help you determine the next step based on historical success, such as Markopolo.

3. Find Out When Your Audience Is Awake and Most Active Online

Check when your target audience visits Instagram to test and predict when they are online. To help you alter your schedule, consider online tools like Markopolo, which presents audience data in a single dashboard while proposing publishing content.

10 Tips to Get Maximum Engagement With Instagram Reels

1. Create a Unique Offering

To attract a vast audience, you must discover what makes you unique. While Reels provide easy access to creating resources, coming up with the best content can be challenging – this is where your unique selling proposition (USP) comes in as a savior. 

Highlight things that make your brand unique. Do not shy away from making mistakes, and stay true to your brand values. 

2. Produce More Content and Post Regularly

Content production can be a daunting task, requiring hours of brainstorming. 

But to ace the reel game, ensuring a regular posting schedule is essential. In this case, the Reels do not have to be super professional; they could also be a random vlog regarding an update or a little sneak peek. Remember, the more you post, the more you get to talk to your potential customers.

3. Keep Up With Popular Trends And Music 

Instead of creating all content focusing on your offerings, try participating in popular trends related to your niche. 

Feel free to jump into the latest trends and invite your followers to do the same. 

Instead of bombarding them with the same content, this would spice things up. 

It would also be a good idea to keep up with the local music scene, using audio to complement the visuals.   

4. Schedule Instagram Reels in Advance

To ensure you can post regularly, it might be wise to consider setting a proper schedule and keeping track of all activities. 

Planning and arranging your Reels in advance might save you efforts in the long term. 

You can simultaneously film and edit your videos if you have a content calendar and timetable, so you are not rushing to put just anything together at the last minute.

5. Use Relevant Hashtags

Businesses use hashtags across social media platforms to make it easier for consumers to locate their products. 

To ace the hashtag game, you must find and utilize relevant hashtags for your content. 

If the hashtag you choose isn't relevant, you'll be grouped in with content that has nothing to do with what you're doing and nothing to do with what your audience expects. 

Using the right hashtags helps your business stand out among thousands of similar posts.

6. Repurpose content

After spending a lot of time, effort, and creative energy on your work, discarding them after first use is not the best thing to do. 

Repurposing content allows you to share something new with your audience without having to develop entirely new content each time.

Your popular content can be re-shared as "throwback" or "flashback" posts. 

You can also expand the idea to utilize content you prepared for similar platforms like TikTok or YouTube. 

One thing to remember while repurposing previous resources is that it should never be the same content across all platforms at the same time.

Try incorporating minor edits or customize the videos according to the platform. 

7. Create and Join in Challenges

Challenges are a game-changing marketing strategy many brands employ. 

Engaging in a trending challenge is a terrific method to gain new followers and a quick way to promote your business in front of a massive audience. Make sure that the challenge you promote is related to the niche you serve. For example, if you are a juice company, jump into a morning routine challenge where you also get the opportunity to display your product.

8. Prioritize Your Posts

A critical consideration for social media promotions is attributing the right amount of priority to each post. 

Not all posts ask for similar levels of engagement, so make sure you know how to differentiate and rank them accordingly. 

Even if you know the optimal time to post, there will be days when your posts do not receive as much attention as others. 

It is crucial to ensure that you post your most important content at the optimum times. 

9. Collaborate With Other Instagrammers

Collaborating with other Instagram influencers is another successful technique for reaching a wider following. 

For this, you must contact a well-known company or influencer who has a similar target demographic as yours. 

This would take your products to a greater target audience, and you may get new followers.

10. Include CTA

CTA, or Calls-to-Action, is an excellent way to involve your audience in business-related material. 

CTAs are used to guide users on what to do next. You may use them inventively to encourage your audience to buy a product, visit your website, or contact you personally. 

Small company owners may include CTAs in their social media content to advertise their brands, goods, or services.

Frequently Asked Questions

What is the best time to post on Instagram Reels?

In this article, we summarized a range of factors impacting the best time to post on Instagram Reels for your brand. Overall we came up with these findings.

Do hashtags work on Instagram Reels?

They do! Hashtags help users find your material. Many companies utilize hashtags to aggregate all content regarding their brand into a single, easily accessible place.

How do I get more views on my Reels on Instagram?
  1. Produce high-quality content 
  2. Incorporate important hashtags 
  3. Include music in your videos. 
  4. Stay updated on trends and problems 
  5. Don't forget to interact with your audience. 
Should I post two Reels a day?

You can, but this could send the wrong message regarding prioritizing your content. While it is equally important to stay regular, two Reels a day could undermine video quality. 

Does it matter what time you post on Instagram Reels?

It does, mainly because your audience is the most active during certain times of the day! It varies across time zones, but the right content at the right time is imperative for successful social media marketing.

Final Thoughts on the Best Time To Post Reels On Instagram

Finding the perfect time to post Reels can help you connect with your present followers and gain new followers on Instagram. 

As previously said, you must first determine where your target audience is situated before experimenting with time zones in those areas to determine the optimal time to post. 

But timing is not the only mantra towards success. You need to develop engaging content to increase your following, and this article shares several hacks. 

We hope this article was helpful to you. We wish you the best of luck in maximizing Instagram Reels to grow your business!

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